Doug Martin has lengthy outlived the common “CMO tenure” now as chief model and disruptive development officer at Common Mills. After beginning as an intern in 2005, Martin has managed to realize immense credibility on the iconic CPG firm by maintaining the patron worth on the core of every part they do. “What I really like about being in meals is that it’s fairly actually central to every part that we do,” mentioned Martin.
In the present day, the model is innovating how customers are discovering new methods to eat a few of their favourite meals throughout 26 classes. “Folks really need these comforting intersections, however they wish to do it in a means that matches inside their way of life,” Martin acknowledged.
Take heed to the episode to listen to extra about how Common Mills is staying grounded to construct the model and the way they’re staying related in such a dynamic panorama.
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