LONDON – Chioma Nnadi has been named British Vogue’s head of editorial content material, taking on duties from Edward Enninful.
As WWD reported over the weekend, Nnadi was stated to be the frontrunner for the put up.
Not like her predecessor Enninful, Nnadi is not going to maintain the title of editor in chief. Fairly, as head of editorial content material, she is going to take care of the day-to-day working of the journal, mirroring the state of affairs in any respect of Condé Nast’s titles.
The general editorial path of Vogue is about by Condé Nast international chief content material officer and Vogue editor in chief Anna Wintour, who has solidified her dominance over the corporate’s editorial operations over the previous few years.
“Chioma is beloved amongst her colleagues at Vogue, and is an editor and author with an impeccable status — each right here and within the style business at massive. I’m so grateful to Edward Enninful for every thing he’s achieved at British Vogue, and we’re all trying ahead to a productive and artistic relationship with him in his new position,” Wintour stated in a press release.
“I can’t consider a extra worthy individual to observe in his footsteps than Chioma, who has confirmed herself adept at talking to our digital viewers and has discovered methods to increase Vogue’s attain, authority, and affect throughout all of our platforms. She is enthusiastic about style, music and tradition, and I couldn’t be happier that she will probably be main our editorial and artistic groups in London,” she added.
Enninful, who will probably be taking up two new roles at Condé Nast, stated he was thrilled about Chioma’s appointment: “She is an excellent and distinctive expertise with actual imaginative and prescient, who will take the publication to ever larger heights.”
Nnadi, whose mother and father are of Nigerian and Swiss German, is a Vogue veteran. She first joined the American version of the journal in 2010 as a author. She later turned style information director, and most not too long ago assumed the position of editor of Vogue.com, the place she was charged with directing digital content material.
“I’m past excited and honored to have been appointed as British Vogue’s head of editorial content material. As somebody who was born and raised in London, the vitality of town—its boundary-pushing type and artistic scene—has formed the way in which I take a look at the world,” Nnadi stated.
“Now, greater than ever, it appears like a second to look past borders whereas additionally celebrating the broad scope of what it means to be British. I’m trying ahead to participating a loyal and impressed digital group that’s energized by our entry, perspective, and storytelling,” she added.
