Newly promoted to the English Soccer League, Wrexham AFC has introduced two new sponsors, with homeowners Rob McElhenney and Ryan Reynolds releasing a usually self-deprecating advert to welcome STōK Chilly Brew Espresso because the official stadium sponsor and Betty Buzz as its coaching equipment sponsor.
The North Wales-based soccer membership, which has simply achieved promotion to League Two (confusingly, the fourth tier of English soccer), performs its residence video games at The Racecourse Floor, which claims to be the world’s oldest worldwide stadium.
Since taking up the membership, the Hollywood pair have introduced worldwide consideration to the membership from worldwide media, bringing in sponsors akin to Burger King and TikTok, with the staff even becoming a member of EA’s FIFA online game alongside soccer giants akin to Manchester United, Actual Madrid and Barcelona.
The story of the staff’s first season underneath the pair’s possession discovered additional worldwide curiosity by way of the Amazon Prime sequence “Welcome to Wrexham,” set to return later this yr, documenting the membership’s dramatic season to return to The Soccer League for the primary time in 15 years.
The U.S.-based, Danone-owned chilly brew espresso model (which isn’t out there within the U.Okay.) will be part of the rising story of Wrexham AFC with a deal that can see the stadium develop into referred to as STōK Cae Ras / STōK Racecourse from July 1. The identify change has been backed by the Membership Advisory Board involving supporter representatives, the membership has claimed.
To advertise the information, the homeowners seem in a video that options the response of the gamers after they have their morning tea, unknowingly changed by chilly espresso. Spoiler: They don’t prefer it.
An announcement launched by McElhenney and Reynolds mentioned: “We wished a stadium sponsor that captured the vitality and power of Wrexham Affiliation Soccer Membership whereas additionally, like Welsh, being a little bit of a studying expertise to say. STōK Chilly Brew Espresso match the invoice completely. We’re extremely excited and slightly over-caffeinated.”
The partnership will lengthen past the stadium naming, with the model additionally sponsoring the staff’s first American tour.
“Some might marvel why a U.S.-based chilly brew model would sponsor a tea-drinking Welsh soccer staff. The reply: STōK is all about daring strikes,” mentioned Brittney Polka, vp of ready-to-drink drinks at Danone North America. “We have been captivated by the story of Wrexham—the staff, the followers, and the group—and we’re honored to be welcomed into the Wrexham household. We’ll be cheering on the Purple Dragons and elevating our chilly brews from afar.”