When IPG-owned efficiency advertising company Reprise Digital started utilizing a type of the identical AI that powers ChatGPT a few years in the past, it began with a check.
The agency pitted its OpenAI-powered copywriting software program, Transcribe—paired with human editors—towards inner and exterior groups of copywriters to jot down digital content material for monetary purchasers. Every crew’s outcomes have been judged on elements like value and turnaround time.
“We noticed that Transcribe was magnitudes extra environment friendly when utilized by folks which are altering its output just a little bit versus exterior copywriters or inner groups,” stated Vincent Spruyt, Reprise’s head of AI.
