Emerald, a U.S. producer of B2B tradeshows, occasions, and conferences, just lately issued the findings of a analysis research titled “B2B Occasions Trade Outlook 2022” (PDF).

Emerald surveyed greater than 1,000 B2B occasion planners, distributors, and attendees within the U.S. and Canada to learn the way occasions are impacting companies post-Covid.

Based on the survey outcomes, whereas in-person occasions stay essential, there’s an growing demand for digital and digital providers. The research reveals that these digital merchandise, as soon as thought-about optionally available and complementary, at the moment are thought to be core parts.

—

All surveyed teams thought-about meetups, networking alternatives, and webinars as their most well-liked experiences from live-event organizers.

—

The surveyed teams indicated “stay streaming” and “cellular entry to stay occasions” as their most essential digital choices.

—

The research reveals that 84% of attendees and 67% of distributors need occasion organizers to assist facilitate ecommerce transactions. All respondents want content material experiences and engagement alternatives that transcend in-person occasions.

–

Based on a Could 2021 Statista survey of B2B occasion entrepreneurs, 51% of respondents mentioned an important purpose for his or her occasions was buyer engagement, adopted by income development, product consciousness, and gross sales pipeline development.