Right here’s a rebrand that doesn’t contain a posh identify change or jettison vowels with the intention to look “trendy.”

In truth, it’s onerous to see something new in Channel 4’s rebrand. Lambie Nairn’s unique brand is again, and the work that design consultancy Pentagram has finished on a brand new “iconographic language” and “model structure” will probably be misplaced on the typical viewer.

Channel 4 has sensibly determined that it was at all times a superb model, and can now deliver collectively all its channels and content material underneath the identical umbrella. On-demand streaming platform and youth channel E4 will now come underneath the Channel 4 banner. Presumably Film4 and More4 are included, in addition to the music channels.

There are some “4mojis” which can be new – designed to offer the model a way of “mischief” – though it’s unclear the place or when they are going to be used.

Lynsey Atkin, ECD at 4creative, mentioned: “Bringing again our iconic brand and placing it entrance and centre, amongst a contemporary and vibrant system made distinct via color, movement, and typography, offers us the consistency vital in at present’s visually noisy world, while nonetheless permitting us the artistic spirit inherent inside the Channel 4 model.”

Luke Powell, accomplice and CD at Pentagram mentioned: “The masterbrand system we’ve created unifies the place it must, however encourages expression the remainder of the time. Channel 4 is now arrange with a principles-based system that may information output, in addition to getting ready it for a quickly evolving and unpredictable future.”