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Cell Video Month-to-month #19 – December 2021


I hope everybody had some good vacation celebrations, we’re again with our December version of Cell Video Month-to-month. What occurred within the cell world throughout 2021’s final month?

Apple’s customized product pages and product web page optimization are lastly out there

CPP (customized product pages) and PPO (product web page optimization) had been the largest reveals of Apple’s WWDC21 for ASO managers. They had been touted as iOS 15’s new instruments however when the brand new OS dropped in September, each CPP and PPO had been nowhere to be discovered. Even in-app occasions weren’t out there. The latter lastly confirmed up on the App Retailer Join a month after iOS 15, in late October. 

Apple promised that CPP and PPO could be made out there earlier than 2022, they usually lastly did on December seventh.

With only some weeks of life, PPO (Apple’s native A/B testing device) already managed to quash expectations. Between its 90% belief interval and lack of ability to run a take a look at whereas importing app updates, it’s arduous to discover a good use for the characteristic. 

CPP then again is holding its finish of the cut price, the one setback being that different gamers haven’t but tailored their advert merchandise for the customized pages’ distinctive URL.

If you wish to know extra about these, preserve a watch out for our subsequent articles the place we’ll go into extra element about all these new options!

Sensor Tower’s 2021 numbers are right here

Sensor Tower’s yearly report is lastly right here! First issues first, essentially the most downloaded app of the 12 months is TikTok, adopted by 4 Meta apps: Fb, Instagram, WhatsApp, and Messenger. No surprises right here, TikTok has been main the downloads virtually each month this 12 months.

The worldwide client spending is growing, extra so for the Play Retailer than the App Retailer, who’s nonetheless grossing extra (virtually twice as a lot) than its Android counterpart. Total, international client spending elevated 19,7% in comparison with 2020.

Surprisingly, though client spending is on the rise, downloads are lowering for the Apple Retailer and barely rising for the Play Retailer. Because of this there wasn’t a lot change globally. Downloads for cell video games dropped 1.6% (most of it as a consequence of a 14.9% drop of video games obtain within the App Retailer). Essentially the most downloaded sport general was Garena Free Hearth.

Total, 2021 was an excellent 12 months for the app trade, we will’t wait to see what 2022 has in retailer for us!

App Annie’s 2022 predictions

App Annie shared their 6 predictions for the cell world in 2022. Whereas we’re all ready for App Annie’s 2021 recap quantity to fall, they’ve shared their forecast for 2022, and right here it’s:

  1. TikTok will proceed to rise and attain 1.5 billion energetic customers (for comparability, Instagram reached 2 billion energetic customers in December 2021)
  2. Pinterest and Temple Run 2 will be part of the 1 billion obtain membership (whereas TikTok will attain 3B downloads)
  3. Metaverse apps will drive client spend with a deliberate $3 billion
  4. Gen Z will get into fintech apps
  5. The leisure app market is predicted to develop to $12 billion on cell
  6. Social apps will continue to grow, an 82% enhance from 2020 is deliberate  

Was that what you anticipated? What are your 2022 predictions?

Facet-payment isn’t coming to the App Retailer simply but

The day earlier than their court docket deadline, Apple was lastly granted a delay in complying with the App Retailer modifications required by the Epic trial ruling. The delay will keep in place till the attraction is heard. In case you had been anticipating to lastly be allowed to hyperlink exterior fee in your iOS app, you’ll have to attend a bit bit longer.

Apple made it very clear they’d battle again on exterior fee of their App Retailer in all places. They’re at the moment pushing again on the anti-trust motion taken by the Russian Federal Antimonopoly Service (FAS). The FAS warned that Apple had till September thirtieth to permit iOS builders to inform their prospects about various in-app fee choices. When Apple didn’t comply, they opened an antitrust case towards them. Apple is now formally looking for a judicial evaluate of the choice. 

In the meantime, the Netherlands Authority for Customers and Markets (ACM) ordered “Apple to alter its unreasonable situations in its App Retailer relating to the shop’s fee system”. Facet fee is coming to the App Retailer within the Netherlands, just for courting apps thus far. 

Nonetheless, when exterior fee is lastly allowed in App Retailer’s apps, Apple will accumulate a fee on these. We don’t know but how a lot (possibly they’ll play it like Google and cost a less expensive fee) however it’s solely a matter of time.

The Android 12L beta is right here!

Android 12L was introduced on the Android Dev Summit in October. It’s a model of Android targeted on foldable units and tablets (to accommodate the bigger screens). The first beta of Android 12L is lastly out there to builders. It contains bug fixes, optimizations, and the newest Safety Patch (December 2021 model).

supply: Android Headlines

Android video games are coming to Home windows in 2022

Google is planning on bringing Android video games to Home windows subsequent 12 months due to a Google Play video games app that can run on Home windows laptops, tablets, and PC. The app has been constructed by Google immediately and the agency’s product director of video games (on Android and Google Play), Greg Hartrell, informed The Verge that “This Google constructed product brings the most effective of Google Play Video games to extra laptops and desktops, and we’re thrilled to increase our platform for gamers to get pleasure from their favourite Android video games much more”.

Google teased the app throughout The Video games Awards however there’s no official launch date for it. Quickly, you would possibly be capable of play your favourite cell video games immediately in your laptop. This seems like a terrific alternative for cell video games publishers.

The UK is wanting into antitrust motion towards Apple and Google

2021 was not a terrific 12 months for Apple and Google’s repute with governmental companies. In an official press launch, the UK’s Competitors and Markets Authority (CMA) mentioned that it had “provisionally discovered that Apple and Google have been capable of leverage their market energy to create largely self-contained ecosystems. Because of this, this can be very troublesome for some other agency to enter and compete meaningfully with a brand new system.”

They’ve shared a 445 pages report with their findings and potential options to the monopolistic maintain of each Apple and Google on the app ecosystem, amongst which:

  • Making switching between iOS and Android simpler for customers, permitting them to switch their system “with out dropping performance or knowledge”
  • Permitting different strategies to put in apps exterior of the App Retailer and the Play Retailer (together with internet apps)
  • Permitting different fee choices for IAP, ones that aren’t tied to Apple’s and Google’s fee system
  • Making it simpler to decide on various companies like browsers, ones that don’t belong to both Apple (Safari) or Google (Chrome)

These proposals had been drafted to push the UK authorities into tighter laws. They’re open to responses earlier than February 7, 2022. The second half of the examine and the ultimate report are anticipated for June 2022.

Twitter is becoming a member of the TikTok motion

There was nonetheless one participant left within the social media world who didn’t implement a TikTok-like characteristic: Twitter. They’re at the moment beta-testing a brand new search for the discover web page that appears rather a lot like… TikTok.

It’s no shock that each single social media platform is attempting to emulate the Chinese language app’s success. Will it work on Twitter or will it meet Fleet’s fateful finish?

That’s not the one factor occurring for the chicken app, they lately purchased Quill, a Slack competitor, and built-in it. An indication there could also be hope for Twitter’s DMs to lastly enhance.

TikTok turns into essentially the most visited web site of the 12 months, in entrance of Google

In a (not so) shocking flip of occasions, Google has been dethroned as essentially the most visited web site in 2021. In seventh place final 12 months, TikTok got here out on prime in 1st place in 2021, one other mark of the app’s success.

supply: AndroidHeadlines

TikTok had a reasonably good 12 months, it saved rising and galvanizing different social networks to repeat its options. Ending the 12 months forward of Google itself in internet rating is exceptional. It even grew to become essentially the most downloaded app worldwide on Christmas day 2021.

In different Meta information

Meta is launching new instruments within the EMEA area (Europe, Center East, Asia) for early 2022, together with:

  • Skilled profiles on Fb: entry to publish, viewers and profile insights, to monetization options and development analytics
  • Stars (Fb’s native cash) can be found in all places on Fb. Their star’s program is definitely the blue app’s strategy to dodge the App Retailer charges. By permitting their customers to purchase stars and use these belongings to reward and pay creators, they’re bypassing the in-app buy fee of Apple.
  • Fb Reels (precisely the identical as Instagram Reels however on the blue app)

On one other notice, Fb/Meta gained the much-unwanted title of “Worst Firm of the Yr” in keeping with Yahoo!Finance’s yearly viewers polls. We’ll see what 2022 will convey for Zuckerberg’s agency.

Whereas we’re on the topic, the Fb Papers saga remains to be not over. Adam Mosseri, the top of Instagram, testified in entrance of Congress in December to speak concerning the affect of Instagram on youngsters’s psychological well being. Nothing a lot was introduced, he talked about desirous to implement extra security measures for teenagers however the senators didn’t appear satisfied by his arguments. To be continued…

Numbers of the month

What we talked about this month

Marine Nozerand

Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video advertisements, app retailer movies, and so on.).

Marine Nozerand

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