Buyer Information Platforms (CDPs) are right here to remain and have turn out to be essential aspect of the martech stack.
The most recent MarTech Intelligence Report, Buyer Information Platforms: A Marketer’s Information, discovered that curiosity in CDPs elevated 32% final 12 months. Many respondents listed CDPs as a high-priority know-how funding. Nonetheless, in keeping with Forrester, practically 90% of entrepreneurs say their CDP doesn’t meet their wants.
So the place will we go from right here?
Register and attend “Information Down the Drain? CDPs Carry Worth to an Underutilized Asset,” introduced by BlueConic.
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Concerning the creator
Cynthia Ramsaran is director of customized content material at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over 20 years of editorial/content material advertising and marketing expertise, Cynthia’s experience spans the advertising and marketing, know-how, finance, manufacturing and gaming industries. She was a author/producer for CNBC.com and produced thought management for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s College.
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