Buyer Information Platforms (CDPs) are right here to remain and have turn out to be essential aspect of the martech stack.
The most recent MarTech Intelligence Report, Buyer Information Platforms: A Marketer’s Information, discovered that curiosity in CDPs elevated 32% final 12 months. Many respondents listed CDPs as a high-priority know-how funding. Nonetheless, in keeping with Forrester, practically 90% of entrepreneurs say their CDP doesn’t meet their wants.
So the place will we go from right here?
Register and attend “Information Down the Drain? CDPs Carry Worth to an Underutilized Asset,” introduced by BlueConic.
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