Captain Morgan celebrates individuality of their latest marketing campaign. Narrated by chef, MC and TV presenter Large Zuu, the enjoyable spot showcases how totally different folks convey a little bit spice to the desk. A few of these spicy strategies are a little bit extra distinctive than others, with one partygoer dipping a hen wing into her drink.

“‘Spice’ is what makes Captain Morgan scrumptious, and in our new world positioning we’re shifting the main focus to ‘spice’ as a collective ‘you do you’ perspective,” mentioned Samori Gambrah, world model director at Captain Morgan.

“We wished this marketing campaign to seize that everybody has their very own ‘spice’ to convey. Large Zuu was the proper companion to kick issues off – his perspective, character and fervour for taste exudes ‘spice’ at each flip.”

Artistic company Anomaly and movie director Ehsan labored on the advert alongside manufacturing firm Buddy London.

Ehsan added: “Captain Morgan is a model filled with spice and this advert showcases how folks can add their very own flavorful spin into the combination. Within the advert you’ll see we helped convey this to life by introducing a twisting digicam trick to reinforce the visible expertise of the ‘spice on’ second. The transient actually appealed to me – and it’s been an amazing expertise from writing the therapy, to nailing the casting, all over to creating positive the music bangs excellent.”

Launching within the UK this month, the marketing campaign will subsequent be rolled out throughout Europe and amplified with influencer advertising.