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Cameron’s App of the Week:

By Cameron Katoozi, Advertising Advisor at Heinz Advertising

{The marketplace} is flooded with instruments to help in omnichannel digital advertising. Nearly all of these apps supply such comparable options, that it may be overwhelming to find out which instruments are finest in your use case. Whereas searching the ocean of choices, there was one which caught my eye – Skai.

Skai is an progressive, cloud-based, enterprise intelligence platform that empowers customers to make data-driven selections for his or her advertising campaigns with ease. It’s an all-in-one platform that helps you join along with your clients throughout all channels. Skai combines information visualization, analytics, and enterprise intelligence to assist organizations successfully analyze complicated marketing campaign metrics and handle commercials.


Skai is loaded with options that allow companies to maximise their information evaluation capabilities. They’ve many use instances that span from retail media and paid search, all the best way to auditing and skilled companies. Listed below are a few of its standout options:

Knowledge That Works for You

Skai makes it easy to hook up with varied information sources. You possibly can import information from spreadsheets, databases, cloud storage, and extra. It permits the combination of promoting exercise throughout a number of channels, together with social, search, and retail. Skai helps fill the information gaps that entrepreneurs face utilizing viewers insights, market intelligence, and efficiency information throughout all channels. How do you make all that collected information actionable? The software makes use of AI to remodel disparate information throughout the web into priceless enterprise insights. Merely put, collected information comes from a number of information sources, that are then validated and cleaned with machine studying earlier than being introduced to you.

Analytics and Reporting

Skai has built-in machine studying algorithms that assist to determine traits, anomalies, and patterns in your information. ‘Artistic AI’ routinely classifies inventive parts in copy and footage and gives insights into what actually drives efficiency. Utilizing a patented pure language processing (NLP) algorithm, the software is ready to contextualize information from particular sentences to grasp what is claimed and meant. The platform additionally gives predictive analytics capabilities that allow you to forecast future traits and make knowledgeable enterprise selections. With Skai’s advertising measurement resolution, you’ll be able to run exams on any facet of your campaigns to optimize spending and future-proof your copy/content material.


Skai takes information safety significantly. It has varied security measures, reminiscent of role-based entry management and information encryption, that defend your information from unauthorized entry. With its emphasis on person information privateness, you’ll be able to perceive the impression of the information collected out of your campaigns with out utilizing cookies or monitoring. Skai makes use of proprietary identification methodologies to solely current probably the most related information. All information is collected by way of third-party API integrations, inside information sources, and scraping public websites.


Skai doesn’t explicitly listing pricing choices, however in line with the web site, they provide a versatile pricing construction that fits several types of necessities per group. To be taught extra about pricing, you’ll be able to contact them immediately by the web site to request a quote.


Skai’s platform presents a variety of capabilities to assist companies streamline their advertising campaigns, and optimize information assortment throughout all channels. Superior AI-driven analytics can present companies with priceless insights into buyer conduct, market traits, and areas of enchancment. Its customizable dashboards make it straightforward for companies to observe and analyze their information in real-time and solely take note of related metrics. General, Skai is a sturdy enterprise intelligence platform that provides a spread of options designed to assist companies unlock insights from their information. Its straightforward information integration, AI-assisted analytics, and security measures make it vital for any enterprise trying to reach right now’s fast-paced digital panorama. Attempt it out right now!


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