VCCP’s easter marketing campaign for Cadbury enables you to disguise a 3 foot digital egg wherever on the planet after which create a personalised clue to assist somebody discover it. You may then select to have eggs delivered in actual life, due to an Amazon tie-up.

There’s additionally a partnership with Manchester United, together with a 3 metre excessive egg planted on the crew’s floor, Outdated Trafford.

https://www.youtube.com/watch?v=cqQmVWIOy1M

Chris Birch & Jonny Parker, ECDs at VCCP London, stated: ‘‘As pretty as getting a chocolate egg is, the actual generosity and enjoyable of Easter lies within the hiding. For the second 12 months now everybody can get entangled, younger and previous, in the actual world and on-line, and conceal eggs actually wherever.”

This can be a ramped up model of final 12 months’s marketing campaign, which noticed 800,000 digital eggs hidden, and can roll out throughout Cadbury’s key markets UK, Eire, Australia and new to this 12 months, South Africa.

Not seen the Manchester United gamers – together with Maguire and Pogba – do their factor on social for this marketing campaign but, however the principle movie options some dreamy places.

MAA inventive scale: 7