VCCP’s newest work for Cadbury, “The large win-win,” is designed to encourage individuals to assist their native nook store.

It’s a prize draw, and for those who purchase a qualifying Cadbury’s chocolate bar (which is most of them), you may enter on-line to be in with an opportunity of successful a money prize for your self and a nominated impartial retailer.

Victoria Grzymek, senior model supervisor at Cadbury, mentioned: “Nook retailers play an important function in our communities and so they deserve the popularity for getting us via robust occasions. Cadbury is about enabling acts of generosity and bringing individuals collectively, and this marketing campaign was based mostly on the perception that successful collectively is best.”

In addition to the 15” social media movie, there’s loads of POS materials and particular packaging to advertise “the massive win-win,” all created by numerous branches of VCCP. Money sums of £500 and £1000 can be handed out at intervals till mid-Could, including as much as a complete giveaway of £150,000.

VCCP is continually discovering new expressions for Cadbury’s values and its “model function,” which is a certain signal that they got here up with a powerful thought within the first place.

MAA inventive scale: 7