For years, venture-backed media was buzzy and seductive, with sky-high valuations based mostly on the concept that savvy on-line publishers may crack the code of digital or develop a components for going viral.

Following a spate of fast consolidation into just some main gamers, BuzzFeed was the one one amongst them to go public, with HuffPost and Complicated Networks, BuzzFeed’s two pre-IPO acquisitions, alongside for the journey. However when BuzzFeed rang the bell, it didn’t find yourself being a digital media debut that may encourage different media behemoths to comply with swimsuit.

Though BuzzFeed had optimistic EBITDA and traded greater after its first earnings, its quest for profitability comes at a value. The cash-losing-but-award-winning BuzzFeed Information division is on its method to being dismantled or, on the very least, gutted. Workers is being supplied buyouts, and management is leaving.

Then, within the second half of the episode, we get into Google Advert Supervisor’s preparations to accommodate different indicators past third-party cookies, together with encrypted indicators from publishers (ESPs), which not too long ago entered open beta. We unpack inform the distinction between ESPs and PPIDs and all the opposite indicators on the market.

We additionally get into the explanation behind why Google made dueling publisher-facing merchandise. It’s making an attempt to present publishers the choice to share no matter indicators they need, whereas Google itself has taken a robust stance towards any identifiers based mostly on e mail (see UID2).