One of many extra fascinating – and shocking – inventive pitches round is Burger King, reviewing out of multi-award-winning David, an Ogilvy offshoot.

However purchasers evaluation as a result of they do, irrespective of how a lot awards silverware their company has gathered. Burger King was Cannes Lions Artistic advertiser of the Yr in 2017 and its ‘moldy whopper’ marketing campaign maybe probably the most awarded of the previous 18 months (though not everybody likes it.)

Burger King is owned by Restaurant Manufacturers Worldwide whose most important shareholder 3G Capital is known – infamous maybe – for its zero-based budgeting, by no means fashionable with businesses and different suppliers.

The shortlist, based on Advert Age, is David (plus help from Ogilvy), indie businesses O’Keefe, Reinhard & Paul from Chicago, New York’s Fig and Dentsu’s 360i, an enormous digital media company that’s been pushing creativity too not too long ago.

It’s an fascinating record. David was a relative minnow (regardless of the Ogilvy connection) when it gained Burger King so the 2 newbies aren’t simply there to make up the numbers.

There are 4 retailers taking part in Burger King’s inventive company evaluation, based on a number of folks aware of the scenario, and it’s an fascinating group: independents O’Keefe, Reinhard & Paul and Fig; Dentsu’s 360i; and the incumbent David, which is pitching alongside WPP sibling Ogilvy.