Venture Nanhi Kali, a pan-India program managed by Okay.C. Mahindra Training Belief and Naandi Basis, exists to assist underprivileged women have entry to high quality schooling — the ticket that helps one get out from poverty and make it by way of life with dignity. Whereas a few of us would possibly take schooling with no consideration, 58 million youngsters of main faculty age don’t know the way it feels prefer to be a pupil as a result of they’re disadvantaged of education.

All over the world, 129 million women are out of college, of which 32 million of main faculty age and 97 million of secondary faculty age. Poverty, battle, violence, and poor infrastructure are a few of the issues that keep of their approach, stopping them from receiving a top quality schooling. Not attending courses is a part of many Indian younger women’ lives. And there are many causes as to why this occurs: residing in distant areas, the financial scenario of the household, or prioritizing the son’s schooling over the daughter’s, amongst many others.

A greater-educated girl tends to be extra knowledgeable about well being, have fewer youngsters, and will get married at a later age, dealing with life challenges with extra confidence, whereas an absence of schooling impacts a woman’s self-worth and protected confidence. In an effort to assist them, Nanhi Kali collaborated with Ogilvy India to assist it seize the lives of many little women round India, hoping that by placing the viewers head to head with them, it can persuade them to have interaction in serving to these youngsters re-write their tales and fulfill their potential.

“The Story of two Lajjos” focuses on the story of a younger lady, as seen by way of the eyes of a village buffalo. They each share the identical identify however because the viewers get deeper into the story, they uncover that the 2 have extra issues in widespread. Earlier than the video ends, the general public hears the buffalo saying that whereas its life would possibly by no means change, the lady Lajjos’ future should change.

Sheetal Mehta, Trustee & Govt Director, Okay.C. Mahindra Training Belief, stated: “At Nanhi Kali, we consider that each lady must be at school. An informed lady lays the inspiration of success not just for herself, but in addition for her household, her neighborhood, and the nation. Nanhi Kali has empowered over 500,000 women in India with entry to high quality schooling. It’s not simply in regards to the pleasure of studying, however extra importantly, instilling a way of shallowness and confidence within the women.”

Asha Kharga, Chief Buyer and Model Officer, Mahindra Group, continued: “The core objective of the Mahindra model is to drive constructive change to empower communities in order that they Rise. Nanhi Kali’s influence is proof of our objective in motion. It makes Rise come alive. And therefore it was time to personal our story.”

Kainaz Karmakar & Harshad Rajadhyaksha, Chief Artistic Officers, Ogilvy India, concluded: “Even as we speak, there are corners of India the place the lady is disadvantaged of schooling. In consequence, her confidence and her self-worth take an enormous beating. Nanhi Kali believes that schooling is not only a human proper. It’s a approach for thus many women to really feel human. The story, informed by way of the eyes of a noble animal ‘Lajjo,’ does simply that. We wish to make a particular point out of our movie director, Afshan Hussain, for telling the story so fantastically. And of Ms. Ila Arun, for lending the proper emotion to the ‘voice of Lajjo’.”

Venture Nanhi Kali was based to assist women coming from low-income households full ten years of education. Since its inception, the venture has reached out to greater than 500,000 women throughout 14 states in India, serving to them of their approach for higher life high quality. Whereas the quantity is excessive, the scenario is way from being very best so, to proceed supporting these women, the venture encourages each people and corporates to take part and financially contribute to those youngsters’ instructional improvement.

Credit:

Consumer: Venture Nanhi Kali, Okay.C. Mahindra Training Belief

Company: Ogilvy India

Chief Artistic Officers, Ogilvy India: Kainaz Karmakar, Harshad Rajadhyaksha

Artistic Administrators: Ashok Karkala, Vinay Pawaskar

Artistic Workforce: Kainaz Karmakar, Harshad Rajadhyaksha, Ashok Karkala, Vinay Pawaskar

Account Administration Workforce: Hirol Gandhi, Sushma Singh Vivek

Model Planning Workforce: Prem Narayan

Manufacturing Home: Good Morning Movies

Director: Afshan Hussain Shaikh

Govt Producer: Vikram Kalra

Producer: Siddhi Bhopale