Everyone knows Twitter because the place the place we get our information, however many use it to attach with others from all around the world, particularly of their area.

Brianne Fleming created a weekly chat on Twitter known as #PopChat the place she talks about popular culture references and applies them to advertising and marketing. For instance, a dialogue about the way in which Kylie Jenner unveils her new product collections on her Instagram Story could be in comparison with different types of selling. Fleming additionally works with people and types on creating content material calendars, constructing manufacturers and extra.

On this episode of Younger Influentials, Adweek digital editor and host Colin Daniels sits down with Fleming to debate how #PopChat got here to be and find out how to hold on-line communities engaged.

Stream the brand new episode beneath, or hear and subscribe on Apple Podcasts, Spotify, Stitcher or iHeartRadio.