A lot of the complexity of working with Native Promoting networks is the problem of working throughout advert networks and their instruments to measure, evaluate, create, optimize, and scale your native promoting.

Brax: Handle Native Adverts All In One Place

Brax is a local promoting platform for bulk administration, unified reporting, and rule-based objective optimization throughout sources. Brax streamlines content material syndication throughout Yahoo Gemini, Outbrain, Taboola, Revcontent, Content material.advert, and others. With Brax, you’re capable of measure marketing campaign efficiency with current engagement, conversion, and gross sales information to automate finances, bid, and make writer changes. You may join a number of accounts to handle a number of manufacturers whereas including a number of customers with entry permissions.

Brax allows you to:

One Dashboard, All Your Accounts – Join a number of accounts to handle dozens of manufacturers, campaigns, and channels, together with Outbrain, Taboola, Yahoo, Revcontent, and Content material.advert. Then evaluate efficiency throughout channels.
Bulk-Alter Budgets, Bids, & Extra – Replace ALL of your campaigns directly. Brax’s Native Energy Editor lets you change any side of your campaigns (in a well-recognized spreadsheet-style editor) for a lot quicker launching and optimization.
Optimize Routinely Primarily based On Efficiency – Set a number of easy guidelines, and Brax will optimize your advert efficiency for you. You may regulate round any KPI, from “time on website” to “value per motion” — that means it’s dead-simple to pause advertisements with low engagement, reward good placements, exclude dangerous placements, and rather more.
Check Artistic Throughout Campaigns and Networks – A/B check artistic variations for each bit of content material throughout campaigns and networks.
Make Choices Primarily based on Trackable, Reliable Knowledge – Say goodbye to soiled information from human error, and wasted media spend based mostly on defective assumptions. With Brax, you outline your monitoring tags as soon as for correct, constant information eternally. Use macros to dynamically insert marketing campaign identify, advert ID, and writer ID.
Handle Crew Entry and Permissions – Seamlessly handle a number of customers and permission ranges. Enable entry by position, group, or marketing campaign. View exercise by consumer so you may see who did what when, and take away entry with out altering passwords.
Measure the True ROAS of Your Native Promoting – Brax offers you a greater understanding of how native as an entire performs to your firm. Import and combine information out of your current techniques, together with Google Analytics — and see efficiency throughout campaigns, content material, and publishers any time you need.