Brandfolder Publicizes New Head of Product (Here is Why it is a Massive Deal)

News Author


It’s an thrilling time to be a part of the Brandfolder neighborhood, and right this moment’s announcement is simply one of many explanation why.

I’m thrilled to share the addition of Jim Hanifen to the Brandfolder staff as our Head of Product. Jim is a world-class expertise with a novel skillset that mixes each engineering and product backgrounds. He joins us, most just lately, from Below Armour the place he was Director of Product.

Jim was a part of the staff that grew the favored MapMyFitness suite of apps from an eight-person startup to its high-profile 2013 acquisition by Below Armour. Throughout his tenure with Below Armour, Jim held technical and product positions inside the firm, exiting as Director of Product.

His mandate is to raise our product and proceed to guide us down a path of innovation and disruption within the Digital Asset Administration area. Jim believes that what makes Brandfolder distinctive is its capability to stay an easy-to-use platform whereas fixing buyer challenges in new and inventive methods.

After I requested Jim why he felt that now was the time to hitch Brandfolder, he mentioned:

“An amazing staff, unimaginable purchasers, and a well-built product are three issues that Brandfolder has. Brandfolder is in an thrilling section and every single day brings one thing new that permits you to carve a significant path on the best way to serving to clients.”

It’s that form of considerate understanding of the Brandfolder platform, and the passion to push it ahead, that ought to have us all feeling nice about welcoming Jim to the staff.

Brandfolder’s mission to assist construct sturdy manufacturers can be a theme that resonates with Jim. He spent practically a decade operating his personal digital company, an expertise that taught him how vital it’s to have a well-defined and well-organized model, and to have the ability to share that model with others. This type of expertise will actually be an asset to Jim and he continues to maneuver Brandfolder ahead as a number one product firm.

We’re proud to welcome Jim to Brandfolder as a pacesetter, a visionary, and somebody you’ll be able to actually rely upon.

Welcome, Jim! — Steve Baker, Brandfolder CEO