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HomeAdvertisingBloomberg Media's CEO Scott Havens on Open Market Exit

Bloomberg Media’s CEO Scott Havens on Open Market Exit


Bloomberg Media, getting into its ninth consecutive quarter of advert income progress and nearing half 1,000,000 subscribers, is one writer aggressively pushing what it calls its audience-first technique for 2023.

The corporate is kicking off the yr by chopping ties with the programmatic open market, believing {that a} “more healthy shopper subscription enterprise will present fertile floor for stronger promoting,” stated CEO Scott Havens.

The CEO spoke with Adweek concerning the affect of Bloomberg’s transfer away from open market programmatic adverts, his income outlook for 2023 and his purchasers’ prime priorities this yr.

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