Black Friday statistics for 2022

76% of customers plan to buy on BFCM  

Based on analysis carried out by the digital writer, Future Publishing, 76% of US customers shall be engaged with BFCM this yr.  

77% of them shall be extra or equally engaged as final yr, seeing it as a possibility to get some nice offers and do the majority of their vacation procuring.  

BFCM procuring funds will common $818 

Most customers (43%) plan to make use of BFCM to buy presents for family and friends. The second hottest deliberate spending (25%) through the vacation is upgrading know-how or home equipment earlier than the vacations.  

Total, the common US shopper is planning on spending round $818. Regardless of rising inflation, 2 in 5 customers predict their BFCM funds to extend this yr.  

94% of customers now store fully or partially on-line  

Having a easy cross-channel expertise is extra important than ever earlier than. Whereas online-only procuring makes up the majority of buyer conduct throughout BFCM (56%), 38% of world customers store on-line and in-store.  

Meaning your messaging, provides, and experiences should be constant throughout each channel, on and offline.  

Amazon accounts for 17.7% of Black Friday gross sales  

For those who don’t have already got an Amazon Storefront, perhaps it is best to get one in time for the vacation season.  

55% of customers begin on-line procuring from Amazon and for 2 years in a row now, Amazon has been the prime BFCM retailer. Having a Storefront will improve your probabilities of getting found by customers. 

The common BFCM low cost is 24% 

Over the BFCM weekend, the typical low cost customers obtain globally is 24%. This has been steadily lowering, down 8% on 2020. Pair this with the typical promoting value (ASP) is up by 5% globally, and the financial savings clients are making aren’t truly that large. At the least, not in comparison with years passed by.  

This yr, concentrate on the profit to the patron – how a lot are they saving, what advantages will they get from the product, will they get free delivery or returns and what’s going to that save them?  

BFCM cart abandonment fee is 78% globally 

It is smart that as extra customers head on-line for the vacation season, extra procuring carts shall be deserted.  

On the identical time, cart abandonment emails have a 34% open fee and a 9% click-through fee through the BFCM interval. That is barely under the overall common. You should definitely make your deserted cart emails stand out utilizing personalization and segmentation.  

CTR will increase by 64% when topic strains function Black Friday or Cyber Monday  

Dotdigital analysis has discovered that utilizing the phrases ‘Black Friday’ and ‘Cyber Monday’ in topic strains can result in larger engagement and improve CTR by 64%.  

Put merely, customers need to know why you’re emailing them. All of us need to be witty and good with our topic strains, however generally – and particularly throughout busy gross sales intervals – the extra upfront and sincere your e mail advertising is, the higher. In any case, they’re searching for BFCM offers, so make it simple to find yours.