Bing’s ‘Russian invasion of Ukraine’ outcomes present Opinions part and timelines

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Microsoft Bing’s search outcomes for queries associated to the battle in Ukraine present an Opinions part and two timelines (one in the principle column and one other within the information panel).

Microsoft Bing’s search results page for the query [Ukraine Russia].
Microsoft Bing’s search outcomes web page for the question [Ukraine Russia]. Click on to increase.

The Opinions part. On Bing, information outcomes sometimes seem within the “Information about” part (on the high of the instance above; this characteristic is much like Google’s Prime tales part) or in the usual, non-rich outcome listings.

Nonetheless, media shops typically publish opinions and commentary on present occasions from non-staff writers. Bing has began highlighting all these leads to their very own part, “Opinions.”

The Opinions section in Bing search results
The Opinions part in Bing search outcomes.

For the question [Ukraine Russia], the Opinions part included six outcomes from totally different media shops. When a featured picture isn’t out there, Bing will present a preview of the article (as proven above).

The timelines. For related queries, Bing might present as much as two timelines: the horizontal timeline that seems in the principle column of search outcomes and the vertically oriented timeline throughout the information panel (on the right-hand rail of the search outcomes).

The timeline throughout the information panel begins on August 24, 1991, when Ukraine turned an unbiased state following the dissolution of the Soviet Union, and contains prior occasions, such because the annexation of Crimea, which have led to the present state of Russo-Ukrainian affairs.

The horizontal timeline in the principle column solely exhibits occasions from February 9 till March 5 (the screenshot under was taken on March 14).

The Timeline feature in Bing's main search results column.
The Timeline characteristic in Bing’s fundamental search outcomes column.

Moreover, the principle column timeline cites sources, whereas the information panel timeline doesn’t.

Why we care. The Opinions part might assist Bing contextualize some news-related outcomes for customers. Informing customers {that a} result’s an opinion (and never strictly information) helps them perceive the character of the content material, thus doubtlessly decreasing misinformation.

Likewise, the timeline options might assist customers perceive how an occasion has unfolded, which can additionally assist them make sense of the content material on that very same search outcomes web page. For instance, if a timeline have been current on coronavirus-related search outcomes, it’d present a body of reference for customers, enabling them to higher interpret the variety of day by day new circumstances or perceive whether or not restrictions are being loosened or heightened.

The visibility alternatives related to these options are primarily for information publishers, however as was the case with Google’s COVID-related search outcomes web page, these options might ultimately obtain a wider rollout, which may open up alternatives for manufacturers as effectively.


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George Nguyen is an editor for Search Engine Land, overlaying natural and paid search. His background is in journalism and content material advertising and marketing. Previous to getting into the business, he labored as a radio character, author, podcast host and public college instructor.