The Guardian is a giant beneficiary of Wonderhood’s new work for Belazu, which is centred on an eight-month cope with the newspaper’s meals dietary supplements, arrange by Bountiful Cow.
Belazu’s intention is to assist clients enhance their culinary abilities with a marketing campaign that’s firmly rooted within the real-life skilled kitchen, together with the sorts of ingredient experimentation and hand-written notes that cooks use on a regular basis.
In addition to print work, there’s a movie that finishes with the road, “Meals hardest critics are our greatest followers.” Cooks on board embody Angela Hartnett, Tom Straker, Josh Katz, Sabrina Gidda, Ben Tish and Helen Graham.
Taryn Malakou, model technique lead at Belazu, mentioned: “This marketing campaign is exceptionally totally different from conventional ‘foodie’ promoting and intentionally doesn’t depend on class conventions. It’s hyper-relevant to who we’re as a model and really distinctive. It units us aside, with a transparent artistic thought, and a singular fact that builds on the foundations of our current re-brand.”
Jack Croft, artistic director at Wonderhood, mentioned: “Taking large inspiration from Belazu’s personal cooks, we wished to create a marketing campaign the place each factor felt prefer it got here from the world of high eating places – from the handwritten notes and pictures to the insights within the headlines. It’s been nice enjoyable creating this marketing campaign along with the group at Belazu.”
Belazu’s viewers is fairly center class and simply definable so this marketing campaign will clearly attain them – and will usher in some new clients too.
MAA artistic scale: 7
