For almost a decade, the digital promoting ecosystem has been dominated by a handful of social media platforms, whose data-rich focusing on, ease of use and dependable efficiency revolutionized the sector.
However in line with proprietary information collected for Adweek by govt analysis agency NewtonX, a confluence of rising elements has loosened the platforms’ stranglehold on the business, placing some publishers able to learn.
Outcomes from the examine, which polled 80 digital promoting decision-makers in early November, discovered that 55% of entrepreneurs plan to extend their advert budgets subsequent yr, and 45% intend to maintain their allocation of spend between publishers and platforms the identical.
