BBDO Canada, FCB New York, Apple

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Inventive Week ended with a flurry of awards at The One Present 2023 in New York, with Apple London, BBDO Canada and FCB New York bringing in massive wins.

Apple had an enormous evening on the fiftieth anniversary ceremony of The One Present, selecting up Better of Present, Model of the Yr and Model-Facet/In-Home Company of the Yr honors.

Apple London, with Apple Cupertino, was awarded Better of Present and Better of Self-discipline in Model-Facet/In-Home for “The Best,” a movie showcasing the model’s dedication to accessibility options and expertise. Total, the work obtained Better of Present, one Better of Self-discipline, 5 Gold Pencils and a Silver.

“Apple actually crushed it this yr with work like ‘The Best’ and ‘R.I.P. Leon’ that exhibits off the model in an progressive and provoking method,” Kevin Swanepoel, CEO of The One Membership, mentioned in a press release. “We prefer to say ‘nice artistic is nice for enterprise,’ and Apple’s continued success is proof that they go hand in hand.”

BBDO Canada additionally had an enormous evening, being named Company of the Yr, successful two Better of Disciplines in Experiential & Immersive and Radio & Audio, and taking house 9 Gold Pencils, two Silver, three Bronze and two Deserves. All the wins, working with TA2 Sound+Music Toronto, have been for “Lacking Matoaka” on behalf of Muskrat Journal. 

FCB New York got here away from the awards with 11 Gold Pencils. Ten of these have been for “McEnroe vs McEnroe,” a marketing campaign for AB InBev/Michelob Extremely that had John McEnroe enjoying towards AI variations of himself in tennis.

FCB New York additionally gained a Gold for working with Wave Studios on Spotify Promoting’s “A Music For Each CMO—Mastercard” in Radio & Audio. Total, the company obtained 11 Gold Pencils, seven Silver, 5 Bronze and 24 Deserves.

Listed below are the highest honorees, primarily based upon cumulative scores for Pencils and Deserves gained throughout all disciplines:

  • Company of the Yr: BBDO Canada Toronto
  • Unbiased Company of the Yr: Wieden+Kennedy Portland
  • Model-Facet/In-Home Company of the Yr: Apple Cupertino
  • Community of the Yr: Ogilvy
  • Unbiased Community of the Yr: Wieden+Kennedy
  • Inventive Holding Firm of the Yr: Omnicom
  • Manufacturing Firm of the Yr: Smuggler New York/Los Angeles
  • Music & Sound Firm of the Yr: TA2 Sound+Music Toronto
  • Shopper of the Yr: AB InBev
  • Nonprofit Shopper of the Yr: Grupo Estratégico PAE 
  • Model of the Yr: Apple