Barclaycard enterprise is making an attempt to influence SMEs that its companies aren’t nearly funds (with a fee to Barclacard presumably – besides they don’t point out that) however a method of serving to companies handle their inventory, enhance money circulation, develop relationships with suppliers and defend prospects from fraud.

Truthful sufficient however does this new marketing campaign from Droga5 truly do this? There’s a funds bit adopted by a quasi-philosophical dialogue between the shop proprietor and a buyer. The topic? Can they be in a ironmongery store if it doesn’t have hammers, regardless that they’re clearly in a ironmongery store.

All very existential. Hassle is, like many such discussions, it disappears up its personal supposed mind.

Mystifying.

MAA artistic scale: 3.