Avon introduced a partnership with Excellent Corp.’s expertise to convey a digital try-on purchasing expertise to 9 of its worldwide markets. By way of true-to-life AR (augmented actuality), Avon customers will take pleasure in a hyper-realistic magnificence expertise that permits them to attempt greater than 400 of Avon’s merchandise, together with its lip, eye and face make-up collections, with out utilizing any bodily product. Along with comfort, the corporate is happy to supply a extra hygienic magnificence testing expertise, in addition to one that’s extra sustainable and creates no product waste. 

“This sort of magnificence expertise isn’t broadly obtainable within the mass magnificence market,” stated Alex Lengthy, Head of Omnichannel World Advertising at Avon. “Till now, it has solely been status manufacturers providing any such model expertise. We’re actually excited concerning the potential of this expertise to assist Avon by enhancing the purchasing expertise. Whether or not purchasing on-line or by way of a magnificence advisor, clients can get a very personalised expertise and be assured of their buy.” 

This expertise will initially launch within the UK, South Africa, Philippines, Italy, Poland, Russia, Romania, Czech Republic and Turkey and is predicted to drive buyer engagement and buying confidence.