Now that we’re within the Canine Days of Summer time (July third – August eleventh), temperatures are rising and tempers usually rise as nicely. It looks like everybody will get a bit irritable throughout the hottest days of the summer time.

That’s why I consider August because the month to take care — deal with myself, my household, and my group. 

August is American Adventures Month so for those who’re into journey, it is a nice time to deal with your self by getting on the market and making an attempt one thing new.

In the event you favor one thing extra mellow, and indoors, it’s additionally American Artist Appreciation Month, so take into consideration taking a while to go to an area artwork gallery and deal with your self whereas supporting, and caring for, your group.

Personally, I like to start out the month by organizing one thing easy on every day of Nationwide Simplify Your Life Week (August 1st-Seventh). It may very well be my family toolbox that’s in disarray or the plethora of sticky notes I’ve throughout my desk. No matter it’s, it’s acquired to be fast and easy so I don’t get overwhelmed or pissed off. On the finish of the week, I’ve been relieved of a number of the litter and I’ve an awesome sense of accomplishment.

I extremely suggest making an attempt it.

And, whereas there are a whole lot of designated holidays for August, I’ve picked a number of that I really feel are value mentioning. Have a look via the next August holidays and e-newsletter concepts and see what resonates with you. Then take into consideration the way you may be capable to share that vacation along with your readers — in a caring manner.

August holidays — 2022

• August 1st – DOGust 1st: Common Birthday for Shelter Canines.
• August 2nd – Nationwide Coloring E book Day. Obtain and share these nice coloring pages from the Smithsonian.
• August 4th – Help Canine Day.
• August fifth – Nationwide Water Balloon Day. It’s sizzling. Cool off. 💦
• August sixth – Farmworker Appreciation Day. In case your group doesn’t have already got an occasion for today, take into consideration getting along with different native companies and beginning one.
• August Seventh – American Household Day and Nationwide Friendship Day.
• August ninth – Annual Perseid Meteor Bathe Peak Evening.
• August Thirteenth – Storage Sale Day. One in every of my favourite methods to deal with myself, my neighbors, and my group — upcycling alternatives abound!
• August 14th – Love Your Bookshop Day and Navajo Code Talkers Day. Whereas Love Your Bookshop Day is an Aussie vacation, that doesn’t imply we are able to’t have fun it right here  —  particularly for those who personal a bookstore.
• August nineteenth – World Humanitarian Day
• August nineteenth – World Pictures Day. I’m taking this break day from work to spend a while with my digicam — caring for myself and appreciating my group.
• August twentieth – International Geocaching Day. In the event you prefer to hunt for treasure, you’ve got to do that! Higher but, arrange a geocache at your location or get along with different companies within the space and create a narrative or collection of caches for folks to seek out.
• Aug. twentieth – Nationwide Chocolate Pecan Pie Day and World Honey Bee Day. Candy, sticky, gooey, yummy-ness. Okay, nicely, not the bees, however positively what they make.
• August twenty first – Web Self-Care Day. See, a complete day devoted to discovering self-care assets  —  like “therapeutic massage therapists close to me.”
• August twenty second – Be an Angel Day. Be light. Be variety. Take care.
• August twenty fifth – Nationwide Park Service Founders Day. #FindYourPark.
• August twenty ninth – In response to Hoyle Day and Extra Herbs, Much less Salt Day. I’m sure these go collectively… one way or the other.
• August thirty first – Eat Outdoors Day. Anybody up for a picnic? I’ll convey the pie!

August e-newsletter concepts

As I discussed beforehand, to me, August is about taking care… of myself, my household and my group. And, taking care contains every thing from being conscious and staying protected to exhibiting appreciation for each other  —  even sharing nice recipes which you could make and share with each other.

August Publication concepts for consciousness and security

So usually those that convey consciousness to well being points are those that have been affected by them. However it doesn’t should be that manner.

Present your group that you simply care about them, and also you need them to be protected, keep wholesome, and be delicate to one another and what others could also be going via.

August is the month for:

• Kids’s Eye Well being and Security Month
• MedicAlert Consciousness Month
• Nationwide Eye Examination Month
• Nationwide Hair Loss Consciousness Month
• Nationwide Visitors Consciousness Month
• Spinal Muscular Atrophy Consciousness Month
• Summer time Security Month

Consciousness and Security Publication and On-line Advertising and marketing Concepts 

In the event you’re not an professional within the discipline, one of the best ways to share consciousness and issues of safety along with your readers is to curate content material from healthcare professionals and different trusted assets. 

When you study how one can curate content material accurately, you possibly can:

• Republish weblog and print articles by yourself website after which share a snippet of their article in your e-newsletter  —  ensuring to incorporate a hyperlink again to the article in your web site.
• Share ideas for summer time security and visitors consciousness on social media.
• Create and embrace gifs in your e-newsletter that introduce and hyperlink to movies on a topic that resonates with your small business or your group.

Go a step additional to deal with your group. Companion with a associated nonprofit to host or sponsor a fundraising occasion to assist these in your group. Then let your readers know the way they’ll contribute to it.

August Publication Concepts for exhibiting appreciation

Whereas well being and security are vital, a part of caring for each other is exhibiting appreciation.

Present your appreciation by:

• Saying thanks. Begin this month’s e-newsletter by saying thanks, or higher but, ship a particular thanks electronic mail to your readers that features a particular supply or results in a weblog article that explains why you’re grateful for them.
• For Nationwide Farmers Market Week (Aug. Seventh-Thirteenth), add a piece that thanks the native farmers. And, present a schedule of space farmer’s markets so your readers can thank the farmers personally by buying their contemporary items.
• For Nationwide Well being Middle Week (Aug. Seventh-Thirteenth), give healthcare staff a particular low cost in the event that they present their well being middle ID after they checkout at your retailer. And, be sure to announce what you’re doing in your e-newsletter.

Whereas I’ve listed a few particular “week” holidays within the checklist above, that’s simply to get you desirous about what you’d love to do to indicate your clients and group that you simply admire them.

Concepts for sharing recipes in on-line advertising

After all, each month has a plethora of meals celebrations. However fairly than making an attempt to offer you a listing of meals and dates to have fun, I feel we should always speak about methods to share recipes along with your viewers even for those who’re not within the restaurant trade.

• Make the most of storytelling advertising. In case you have a favourite meals that’s being celebrated this month, present a bit of your private aspect in your e-newsletter by sharing a narrative about what makes it your favourite meals. When was the primary time you had it? Is there a particular reminiscence related to it? Does it tie again to your small business not directly? Then,
• Construct upon your meals story by shifting it to social media. Share a snippet of your story and lead again to the unique article in your weblog or in your e-newsletter. Create a social media contest by asking followers to share their favourite model by posting their recipe on their social media pages and tagging your small business within the publish. A winner may very well be decided by most likes, feedback, and even random choice. Incentivize folks to take part by giving the “winner” a callout in your subsequent e-newsletter, in your social media web page, and/or a particular low cost, service, or alternative that’s not often provided or in any other case unavailable.
• Use meals to construct buyer relationships. If meals is a ardour of yours and might be linked to your small business not directly, take into consideration creating a non-public Fb web page the place members can swap recipes and share food-related tales. Keep an lively presence within the group and ask your staff or volunteers to affix and take part as nicely.

TIP: No matter vacation you spotlight in your e-newsletter this month, whether or not you difficulty a problem, supply recommendation, or ask your readers to share, embrace a branded hashtag and a customized hashtag — together with a corresponding publish on social media — so you possibly can simply discover and like what they publish!

August e-newsletter topic traces

• “You’re going to desire a piece of this pie” – Do-it-yourself Pie Day (Aug. 1st). That is nice for providing a limited-time alternative.
• “[name], is your Spidey-sense tingling?” Preheader: It needs to be. – Spider-Man Day (Aug. 1st). Good for letting your readers know what’s new.
• “That is merely genius” – Nationwide Simplify Your Life Week (August 1st – Seventh). Good for saying a brand new services or products  —  particularly if it can simplify issues in your clients.
• “Come to our aspect. We’ve acquired cookies.” Preheader: Okay, not likely however… – Nationwide Chocolate Chip Cookie Day (Aug. 4th).
• “Aw, Shucks!” Nationwide Oyster Day (Aug. fifth).
• “Have you ever been working like a canine?” Work Like a Canine Day (Aug. fifth). Nice for sharing details about self-care. Or for sharing an article about working canines.
• “Cease! Within the title of… “ – Cease on Purple Week (August Seventh – Thirteenth). End the sentence along with your e-newsletter headline. It may be no matter suits your e-newsletter focus — from “love” to “nice procuring” or “visitors consciousness” and “back-to-school security.”
• “It’s not laziness. It’s self-care.” – Nationwide Lazy Day (Aug. tenth). Good for spas, salons, therapeutic massage therapists, and every other enterprise that gives self-care providers.
• “We’re having a storage sale!” – Storage Sale Day (Aug. Thirteenth). Nice for having a blowout sale of outdated inventory.
• “Hey, Kool Assist! I imply [name]” – Kool Assist Day (Aug. nineteenth). Make sure you personalize this one.

For extra August holidays and concepts on what you are able to do to share them along with your clients, obtain the graphic beneath. Or, plan out the remainder of your yr with our On-line Advertising and marketing Calendar, full with a free template and a listing of holidays you should use to make the second half of the yr a whole success.

August 2022 Advertising and marketing and Vacation Planning infographic