Regardless of stories that many enterprises are pursuing extra superior omnichannel content material platforms, new analysis from headless content material administration system Storyblok reveals that corporations are nonetheless taking a cautious method and principally sticking with web sites and cellular apps, despite the fact that there are many different content material venues to contemplate.

Whereas there is a rise in curiosity in areas like voice-activated audio system, AR/VR and smartwatches for the long run, the info reveals that they’re nonetheless on the bottom finish of the size. In line with the brand new State of Content material Administration 2022 report, when requested which platforms and channels they serve with their CMS, simply 7.2 p.c stated voice-activated audio system, 6.6 p.c stated AR/VR, and solely 3.7 p.c stated smartwatches.

Which platforms and channels do you presently serve along with your CMS?

And when requested which platforms and channels they plan to serve with their CMS sooner or later, the responses remained within the single digits: 9.6 p.c stated voice-activated audio system, 6.5 p.c stated AR/VR, and 5.1 p.c stated smartwatches.

Which new platforms and channels do you propose to serve along with your CMS sooner or later?

“This information proves that enterprise adoption of newer content material platforms has an extended technique to go, however we’re nonetheless within the early days of superior digital transformation initiatives,” stated Dominik Angerer, co-founder and CEO of Storyblok, in a information launch. “As soon as extra corporations perceive how a headless CMS makes it doable for one content material hub to simply publish content material in all places, the expansion of omnichannel content material experiences will speed up at a way more fast tempo.”

Which groups are presently utilizing a CMS at your group?

Another findings from the report embrace the next:

• 47.96 p.c use 2 to three CMSs of their group
• 47.08 p.c stated 2 to three totally different groups use the CMS of their group
• 35.5 p.c stated time-consuming processes have been a ache level that made them transfer to a CMS
• 34.91 p.c use a headless CMS
• 82.91 p.c of companies have seen enhancements in ROI, price range, and efficiency since making the swap to a headless CMS

Obtain the complete report right here.

This report analyzes survey outcomes from professionals throughout a variety of industries all through america, UK, Germany, and Sweden about how they handle content material of their organizations.