Google and Bing “exception lists”
In 2011, Google and Bing revealed at SMX West that they’ve “exception lists” for web sites which may get hit by some algorithm indicators.
Neither search engine advised that these lists had been used to spice up websites of their search outcomes or exempt them from any general algorithm modifications.
Nonetheless, some websites is perhaps excluded from the influence of specific rating indicators on Google, based on its spam chief, Matt Cutts.
Google adopted up with an extended assertion that learn, partly:
- “Like different serps (together with Microsoft’s Bing), we additionally use exception lists when particular algorithms inadvertently influence web sites, and after we imagine an exception checklist will considerably enhance search high quality. We don’t hold a grasp checklist defending sure websites from all modifications to our algorithms.”
Learn all about it in Google & Bing Have Whitelists – “Exception Lists” – For Some Algorithm Indicators and dig deeper in Transcript: Google & Bing On Whitelists & Exception Lists.
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From Search Advertising Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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