Matt Cutts educates Washington, DC about Google
In 2011, Matt Cutts, the pinnacle of Google’s search spam crew, was in Washington DC, doing an “instructional tour” to clarify to US Federal Commerce Fee members and congressional staffers that Google’s search outcomes didn’t require authorities regulation.
A part of his go to included a 89-page slide presentation, referred to as “Search Integrity,” at Google’s Washington, D.C. workplaces.
Cutts mentioned the identical factor that Google had been telling the search advertising neighborhood for years – that Google’s outcomes are decided by an algorithm and never tweaked to get specific websites rating nicely.
“The one causes I do know of to go in and alter [search rankings] manually is for safety, a court docket order or spam. It’s unattainable to pay for a greater rating.”
Matt Cutts, as quoted in The Washington Submit
Learn all about it in Mr. Cutts Goes To Washington, Testifies Google Has Integrity.
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Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.
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Concerning the creator
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing every day about search engine optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention collection, SMX – Search Advertising and marketing Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
