Inspiring activism

To have a good time 50 years in enterprise, Patagonia kicked off a marketing campaign this month to speak its intentions for the subsequent 5 a long time. Launching on March 10, the primary day of SXSW, the out of doors put on model hosted a number of occasions at its Austin shops.

“For the subsequent 50 years, particularly inside advertising and marketing and storytelling, crucial factor we will do … [is] connecting individuals to motion and serving to meaningfully change individuals’s conduct,” Aileen Ottenweller, head of name and influence advertising and marketing at Patagonia, advised Adweek. “To kick off at South by, we deliberate a sequence of occasions that assist catalyze that for the Austin group.”