Constructing on our stellar integration with Yotpo Critiques, which permits ecommerce retailers to determine and phase their prospects which have left critiques, Omnisend is proud to announce our new Yotpo Loyalty integration accessible for all Omnisend prospects.
Yotpo Loyalty is a strong advertising and marketing platform that helps manufacturers maximize the lifetime worth of their prospects. Manufacturers can construct personalized loyalty packages that incentivize every thing from repeat purchases to referrals to social shares.
The Omnisend and Yotpo Loyalty integration is probably the most sturdy integration of any e-mail service supplier at present accessible. It helps manufacturers utilizing the Yotpo Loyalty app to sync their prospects’ loyalty profiles in real-time and ship emails at any time when an motion is triggered like incomes factors or coming into/exiting a VIP tier.
They’ll be capable of simply reward their most loyal prospects with coupons, reductions, tier-based packages, and different loyalty campaigns.
3 methods to spice up loyalty and gross sales with the Omnisend & Yotpo Loyalty integration
Let’s have a look at a few of the greatest ways in which manufacturers can use the brand new integration to assist enhance loyalty of their shops.
Ship particular reductions when prospects full actions or redeem factors
With a purpose to get customers to change into consumers, and consumers to change into loyal prospects, it’s worthwhile to incentivize them at each step of your funnel. Yotpo Loyalty makes this simple by permitting you so as to add loyalty choices to assist enhance your conversion charges and transfer customers additional down the funnel.
Now, with the Yotpo Loyalty and Omnisend integration, you may reward your prospects with an excellent provide or coupon code for finishing sure actions. If a client indicators up to your e-newsletter you may ship them a singular, robotically generated coupon code to incentivize them to purchase from you for the primary time. Different rewardable actions embody:
- Leaving a product evaluation
- Sharing a publish on social media
- Spending a specific amount in your retailer
- Visiting a selected web page, like a weblog publish or perhaps a social media profile
If you wish to reward a unique motion, Yotpo Loyalty additionally allows you to create a customized motion of your alternative.
Rewards aren’t simply restricted to new consumers. When current prospects redeem their loyalty factors they’ll obtain a reduction code, free merchandise, distinctive experiences, a charitable donation, or the rest you wish to give them.
Give your prospects a particular birthday or anniversary reward
Make particular days extra particular with Yotpo Loyalty and Omnisend’s integration. Right here, you may congratulate your prospects and award them further loyalty factors or low cost coupons.
The anniversary marketing campaign lets you provide a particular reward in your customers’ anniversaries or the date they joined your loyalty program, whereas the birthday marketing campaign merely requires prospects to share their date of start when signing up.
Each of those campaigns make your loyalty program a extra private expertise and, as anticipated with Yotpo Loyalty, are extremely customizable. You could have full management over the backend settings, selecting who qualifies and what they obtain, in addition to the textual content your consumers see on the rewards popup. This fashion, your campaigns might be completely on-brand and supply a constant expertise to your prospects.
Inspire prospects to change into VIPs
VIP tiers allow completely different rewards to be unlocked at completely different ranges, encouraging your customers to proceed incomes loyalty factors.
You may incentivize your customers to take particular motion resembling reaching a spending threshold, referring a good friend, or selling what you are promoting on social media. In return, they’ll obtain VIP perks of your selecting—like reductions or distinctive experiences.
This creates a win-win program for you and your prospects, with you benefiting from development and your prospects benefiting from the rewards. It’s additionally attainable to hyperlink VIP tiers with birthday and anniversary campaigns, with rewards particular to every degree.
With full management over the VIP program, you may resolve the tiers, how lengthy members stay in a tier, and the downgrade coverage. Then ship out automated messages letting your prospects know that they’ve reached a VIP standing or degree, or that they’ve leveled up.
Getting began
Manufacturers that use Omnisend and Yotpo Loyalty can ship tailor-made, segmented messages on all of Omnisend’s communications channels together with e-mail and SMS. These messages might be automated, making certain they’re at all times despatched to the best particular person on the proper time.
Yotpo Loyalty is obtainable within the Omnisend App Market with easy step-by-step directions.
