Apple has reannounced its toolset for companies to handle their enterprise listings on Apple Maps. It’s now known as Apple Enterprise Join, beforehand named Apple Locations and earlier than that Apple Maps Join.
Apple mentioned this up to date (or they are saying new) software “permits companies of all sizes to say their location place playing cards and customise the way in which key data seems to greater than a billion Apple customers throughout Apple Maps, Messages, Pockets, Siri, and different apps.”
New issues you may handle are your emblem, cowl picture, attributes, enterprise description and extra. Apple added you may “straight handle their data within the interactive Apple Maps place card, together with including and updating images and logos; inviting clients to take actions like ordering meals or making a reservation straight from Maps; and presenting clients with particular promotions.”
Right here is how my itemizing appears to be like on Apple Maps now with the brand new particulars and images:
There’s additionally showcases, “a brand new function within the place card, helps companies current clients with affords and incentives, like seasonal menu objects, product reductions, and extra. Companies can simply replace the Showcase part of their place card via Enterprise Join,” Apple mentioned. It’s obtainable for US companies now and globally later.
And Insights, statistics, the place you may see impressions, clicks and many others, and in addition what folks looked for earlier than tapping this location, and the place folks had been once they tapped this location in search outcomes.
Here’s a full-size screenshot of the backend; click on on it to enlarge it:
You’ll be able to examine the older model from 2021 and 2014 at these hyperlinks.
There’s additionally an API, “for companies with many places, Enterprise Join contains Enterprise Join API to simply ship correct, up-to-date data to Maps at scale via itemizing administration companies equivalent to Repute, Rio web optimization, SOCi, Uberall, and Yext,” Apple wrote. Additionally integrations with Instacart, Reserving.com, OpenTable, and extra.
You’ll be able to handle your online business at businessconnect.apple.com.
Discussion board dialogue at Twitter.
