Cannes Lions has named Anheuser-Busch InBev (AB InBev) as Inventive Marketer of the Yr for the second consecutive 12 months–the one model to attain this within the historical past of the pageant.

The award, launched in 1992, honors a marketer that has created Lion-winning work over a sustained time frame and has “established a status for producing courageous inventive and modern advertising options,” in response to the pageant.

Eventually 12 months’s Cannes Lions, AB InBev gained 49 Lions–together with one Grand Prix, 10 gold, 19 silver and 19 bronze–throughout 10 manufacturers from seven international locations. The Grand Prix was within the Inventive Effectiveness class for Michelob Extremely Pure Gold’s 2021 “Contract for Change” marketing campaign, which supported farmers as they moved into natural farming. 

AB InBev has additionally demonstrated that its inventive excellence is driving enterprise progress. In 2018, it set a five-year objective to enhance their inventive advertising and drive natural income for the enterprise. Final 12 months, it reported an all-time excessive in gross sales quantity, natural progress and improved inventive and monetary efficiency, in response to the corporate. 

“That is really unprecedented to win such a prestigious award two years in a row,” AB InBev chief govt Michel Doukeris stated in an announcement. “It’s a testomony to the creativity of our complete advertising group and the relentless concentrate on connecting in significant methods with customers.”

AB InBev will obtain the award on the remaining awards present of the pageant on Friday, June 23. It should additionally host a seminar on June 19 about their five-year journey. 

“AB InBev has raised the bar as soon as once more and embedded a tradition that ensures continued success is inevitable. This win bucks the development and demonstrates an ongoing dedication to creativity as a driver for progress,” Cannes Lions CEO Simon Cook dinner stated in an announcement.