Chez Dede is a beautiful little multibrand store in Rome. It sells clothes and accessories, books and furnishings, together with some acquainted manufacturers reminiscent of P. Le Moult and Camoshita.
Nevertheless, for me probably the most pretty factor concerning the retailer after we visited was the 2 founders, Andrea Ferolla and Daria Reina.
That’s Daria above, posing for a portrait exterior the shop. It was excruciatingly scorching that day however she was cool and stylish in an ideal shirt costume, slim black sandals and black leather-based jewelry.
Daria was born in Rome, however grew up in Belgium. “I feel I respect Rome in a means the Romans generally don’t,” she advised us. “I see the appeal of town, for instance how walkable every thing is regardless of its dimension – or the sweetness throughout us. Romans generally take all that with no consideration.”
Andea, her husband, is a well known illustrator. He’s illustrated for Kate Spade, in addition to that includes in galleries in London.
Andrea has a examine at the back of the shop that’s an absolute treasure trove, filled with books and artwork, paintbrushes and works in progress.
There may be additionally, fairly charmingly, an outdated {photograph} of Daria propped up in opposition to his iMac.
Relatively like seeing a designer’s moodboard, sitting in Andrea’s examine makes you perceive the aesthetics of the remainder of the store.
For instance, his watercolours are used because the designs for the silk scarves and handkerchiefs. These are digitally printed however properly hand-sewn, and I notably favored one caricaturing the waiters at Pier-Luigi, the restaurant on the finish of their street.
Others present vogue sketches and photos impressed by the historical past of artists, such because the funeral of Matisse. Originals are supplied on the market on the Dede web site.
Andrea’s examine additionally serves to disclose a number of the couple’s influences, reminiscent of outdated way of life promoting and images.
This drives the design of the merchandise, with luggage embellished with slogans or names of accommodations for instance. That is maybe much less my model, nevertheless it’s all a part of that aesthetic.
As a part of this Daria and Andrea additionally do branding and consultancy work for accommodations, and so they’ve printed their very own e-book on the fantastic thing about Italy, Italian Stylish, with Assouline.
The road – Through di Monserrato – is gorgeous in case you’re visiting Rome, in the direction of the north of the nice Regola district. Nevertheless it hasn’t all the time been that means.
“This space was once fairly unknown,” says Daria. “Individuals knew the restaurant Pier Luigi, however that was about it.
“We favored it although, and since we opened [in 2011] Gerardo and Margarita have arrange down the street [Giuliva Heritage] and a pleasant jeweller and little wine bar have opened too.
“In Rome you need to take care of little areas like this, in any other case they’ll get run down fairly simply,” she provides. “Romans are simple going – they really feel they’ve seen all of it earlier than, given their lengthy historical past, and also you noticed that with Covid: town appeared to endure lower than someplace like Milan.
“However that additionally means town has its issues. Residents need to do their bit and enhance issues wherever they’ll.”
Among the many merchandise on provide at Dede, I’d suggest the Camoshita purchase, in addition to the classic objects and jewelry. The murano-glass trays are good too.
Pop in principally for the folks although – for Andrea and Daria, store supervisor Isabelle and others. Ask their recommendation on the merchandise in addition to on Rome as a complete.
Even the backyard out the again of the store is value a glance. That’s it pictured beneath, together with a fairly trendy resident within the constructing behind, and her son who runs it.
Through di Monserrato, 35, Rome
Images: Milad Abedi
