Searching for good methods to leverage Instagram gross sales? On-line advertising and marketing powerhouse Amy Porterfield has the foolproof methods you want.

Every of those efficient Instagram methods is powered by automation, utilizing Manychat Instagram DM Advertising and marketing, so you’ll be able to “set and overlook” it – whether or not it’s a course, ebook reveal, or a launch provide.

Overview 

Amy Porterfield is a New York Times bestselling writer of Two Weeks Discover and host of the On-line Advertising and marketing Made Simple podcast.

Amy’s journey from company “yes-girl” to an 8-figure enterprise mogul is inspirational. She now has:

• An 8-figure enterprise
• A group of over 50,000 keen college students
• A podcast with 49 million downloads, and 
• A 32-hour workweek

Amy, who has round 400,000 followers on Instagram, wished to serve her viewers on the platform with out including extra to her – or her group’s – to-do lists, or sending her followers to limitless “hyperlinks in bio” for her separate programs and provides.

So, working with Faculty of Bots, Amy was capable of launch 19 chat funnels utilizing Manychat previously 10 months. 

Let’s check out 3 methods Amy has leveraged Manychat Instagram DM Advertising and marketing – and how one can apply these precise methods to spice up your gross sales. 🤑

Use Case #1: Free webinar

Amy Porterfield has a free, evergreen masterclass, The Relaxed Enterprise House owners Information to Constructing a Worthwhile Electronic mail Checklist,  that’s associated to her course, Checklist Builders Society. 

To be able to promote her masterclass, Amy created a carousel put up that detailed her expertise of dropping 5,000 Instagram subscribers due to a glitch. The put up additionally encourages her followers to construct an inventory that they personal.

Ultimately card, she has a CTA for customers to remark a key phrase, to allow them to get instantaneous entry to her free masterclass.

As soon as they’ve commented on the put up, they obtain a message of their DMs. There, they’re requested a number of inquiries to register them for the free class – all on autopilot. 

Swipe Amy’s technique

1. Create an enticing carousel put up, providing in-depth info. For instance, “3 straightforward methods to develop your electronic mail record.”
2. When writing your put up caption, embody a CTA on the finish that pertains to the caption and the carousel put up content material. For instance, “Remark CLASS to get instantaneous entry to my masterclass.”
3. Join your put up to Manychat’s remark automation and create your circulate in Manychat.
4. As soon as a consumer feedback, they obtain the data in your provide. On this instance, Amy despatched info and registered individuals for her masterclass.

Within the Instagram DMs, you too can ask for an electronic mail tackle. As soon as the consumer varieties it in, Manychat can mechanically add it to your electronic mail automation software program, so you’ll be able to proceed to nurture your viewers on an inventory that you just personal.

Outcomes

• 3,243 Registrations Collected
• 83% Webinar Registration Fee

Key Takeaway #1

Experiment with totally different content material – akin to posts, carousels, and Reels – and encourage your viewers to have interaction by together with a CTA. 

Play the lengthy sport. Bear in mind, providing worth as an alternative of pushing a tough promote is a potent method to encourage extra sign-ups to your provide. You may also convert extra subscribers into consumers by including their electronic mail addresses to your record and nurturing them.

Use Case #2: Guide purchases

Amy is the New York Times bestselling writer of Two Weeks Discover. To be able to promote her ebook and drive extra gross sales, she posted a Reel of her ebook and provided a limited-time bonus with each buy.

Customers who commented on the Reel acquired a direct hyperlink to buy the ebook and the free bonus – all within the Instagram DMs. 

Amy was additionally capable of gather useful info on the particular person shopping for the ebook, together with their identify and electronic mail tackle, so as to add them to her personal record.

Swipe Amy’s technique

1. Create an eye-grabbing Reel. Guarantee it pertains to your provide.
2. Embody a CTA in your caption and in your Reel. For instance, “Remark BOOK to get entry to the free bonus!” 
3. Join your Reel to Manychat’s remark automation and create your circulate in Manychat.
4. As soon as a consumer feedback, they obtain the data on the ebook. Bear in mind, you too can use this technique for guides, webinars, cheatsheets, studies, and extra.
5. Within the Instagram DMs, you too can ask for an electronic mail tackle. As soon as the consumer varieties it in, Manychat can mechanically add it to your electronic mail automation software program, so you’ll be able to section them out and attain out to them for evaluations or suggestions.

Outcomes

• 2,650 Emails Collected
• 924 Confirmed Purchases
• 35% Buy Conversion Fee

Key Takeaway #2

Use this technique to drive ebook gross sales and construct pleasure round your launch – you should utilize this precise tactic for preorders as nicely. 

Bought out? You may also waitlist your viewers and add them to your Instagram DM Checklist to contact them when it’s again in inventory. 

Use Case #3: Instagram Reside

Amy additionally used Instagram Reside to drive extra ebook purchases. She leveraged Manychat to assist individuals get extra info whereas she was reside – and with out taking them away from Instagram.

Swipe Amy’s technique

1. Arrange Instagram DM Automation for Instagram Lives, and create your message circulate inside Manychat. Faculty of Bots studies that about 85% of customers will touch upon the reside, and provides their electronic mail tackle within the DMs.
2. At all times pin a remark with the precise CTA. Even when someone joins the Reside for 3 seconds, they will nonetheless opt-in as a result of they see the CTA there, and also you’re capable of gather leads.
3. Label your Lives with the CTA. For instance, “Remark BOOK to get on my preorder record.”

Key Takeaway #3

Use Manychat together with your IG Lives to seize extra leads.

General Outcomes

Up to now 10 months, Amy’s chat funnels have collected 18,634 new electronic mail addresses, and generated over $1.4 million in gross sales. 

The very best half? 100% of those outcomes are from her free, natural content material.

In truth, utilizing Manychat, creators have reported jumps from 50 feedback to over 800 feedback on a single put up – that’s a rise of 1,500%.

Will you be our subsequent success story?

Vote Up +20 Vote Down -10You already voted!

The contents of this weblog had been independently ready and are for informational functions solely. The opinions expressed are these of the writer and don’t essentially replicate the views of ManyChat or some other get together. Particular person outcomes might range.