Since I joined Amplitude, after spending many years working with the Omniture SiteCatalyst/Adobe Analytics product, I’ve had quite a few digital analytics colleagues ship me messages about Amplitude. They adopted me by means of my travels within the Adobe Analytics world by means of blogs, Adobe Summit displays, webinars and my Adobe Analytics e-book. Lots of them had been intrigued about why I made the transfer and have expressed curiosity in studying extra concerning the Amplitude product. In my expertise, one of the simplest ways to study a brand new product is to simply begin utilizing it, ideally with your individual knowledge. Nevertheless, utilizing a brand new digital analytics product isn’t simple as a result of it takes time to implement it in your web site or cell app.

You probably have Adobe Analytics carried out in your web site by means of Section or Tealium, you need to use present integrations we now have constructed to ship knowledge into Amplitude so you may strive the product with your individual knowledge. However most Adobe Analytics prospects use the freely supplied Adobe Launch tag administration system to implement analytics on their web site (cell apps have a tendency to make use of an SDK). Inside Adobe Launch, Adobe Analytics prospects have built-in with their inner knowledge layer to configure Adobe Launch Knowledge Components and Guidelines.

For many organizations, plenty of work has gone into constructing this complete Adobe Launch infrastructure. So, as an alternative of forcing organizations occupied with attempting Amplitude to implement from scratch, I’m excited to announce the final availability of a brand new Amplitude Adobe Launch Extension! This new extension, constructed by Feld M, one among Amplitude’s European companions, permits any Adobe Analytics buyer with an present Adobe Launch tag administration implementation to simply ship knowledge to Amplitude. The Amplitude Adobe Launch Extension leverages the entire present Knowledge Components and Guidelines, which, in flip, leverage the inner knowledge layer, to ship knowledge to Amplitude. Which means that inside a couple of hours, you may reuse the entire work you’ve performed previously round Adobe Analytics to construct out an entire Amplitude analytics implementation. This lets you study extra concerning the Amplitude product and achieve this utilizing your individual knowledge.

Amplitude Adobe Launch Extension

The brand new Amplitude Adobe Launch Extension works in the same method because the lately introduced Amplitude Google Tag Administration Template. All the tagging capabilities wanted to construct out an Amplitude analytics implementation are contained throughout the tag administration extension:

The extension has a configuration space for one-time settings, corresponding to authentication and venture ID. Inside every motion kind, the extension means that you can set values manually or configure key-value pairs utilizing knowledge components that exist already within the Adobe Launch configuration. Amplitude actions will be added to present Adobe Launch guidelines in order that knowledge is shipped to Adobe Analytics and Amplitude on the identical time. Since Adobe Launch is primarily used for web site implementations, Amplitude cell app implementations would nonetheless should be performed utilizing one among our present implementation choices.

Here’s a brief video that goes by means of the brand new Adobe Launch extension in additional element:

Hopefully you may see how simple it’s to start sending knowledge to Amplitude and understand that you may use Amplitude free of charge to retailer as much as ten million occasions per 30 days.

Thank You to Feld M

At Amplitude, we’re large believers in companions. Our crew is extraordinarily busy constructing nice new product options for our shoppers, so we depend on companions to assist us innovate. This extension was constructed by Datacroft, the event unit of FELD M. It has been a pleasure working with the Feld M crew to construct this Amplitude Adobe Launch Extension and in case your group wants any assist with its use, please attain out to them.

You will discover the Amplitude Adobe Launch extension within the Adobe Launch Extension catalog discovered inside Adobe Launch.