‘Love all Your Hair Days’ is a multi-channel marketing campaign which amplifies the model’s prevailing values of celebrating inclusion, variety and friendship.

“Love All Your Hair Days” launches with daring movies and imagery that includes a various collective of personalities. The marketing campaign goals to convey a relatable method to the emotional facet of hair care and styling because it spotlights people paired with messaging of a relatable “hair day” state of affairs. One idea shares the message “3 Days No Wash Hair Day,” citing the model’s award-winning Perk Up Dry Shampoo, whereas one other references amika’s planet-friendly mission towards sustainability—employed by its partnership with TerraCycle, use of 90%+ post-consumer recycled supplies in its packaging, and sustainably sourced components which can be all the time cruelty-free.