Nicknamed “the A-Group,” Amendola Communications has positioned a powerful deal with serving to ladies begin and develop their careers in public relations and advertising and marketing. The total-time employees is 63% feminine, 75% of the management group are ladies, and CEO Jodi Amendola actively seeks out younger college ladies for the firm’s internship program, serving to them launch their careers.

Amendola grew to 25 workers in 2021. Regardless of the COVID-19 pandemic, Amendola introduced in additional than a dozen new shoppers throughout a time when different businesses have been paring employees and dropping shoppers, rising to 50 nationwide PR, advertising and marketing, content material advertising and marketing and social media shoppers and attaining an estimated income development of 250% over the previous 5 years.

Within the midst of the pandemic, Amendola expanded past its conventional deal with well being care and well being IT shoppers. It earned enterprise from extra life sciences shoppers, together with these concerned in COVID-19 and different varieties of scientific trials, medical machine producers and digital therapeutics. It additionally took on well being care suppliers, together with a big regional well being system in New York state, and expanded its worldwide enterprise.

Additional, when the pandemic hit, the company pivoted to tackle some small initiatives that it had beforehand averted; it additionally paused some contracts and rewrote others to supply shoppers larger flexibility. On the identical time, Amendola expanded its presence in life sciences and medical gadgets and broadened its social and digital media companies.

For its shopper Biofourmis, Amendola received a placement in Forbes that drew greater than 126 million views; one other one on TechCrunch achieved greater than 15 million views. Equally, its work for First Databank earned 1.2 million views with a placement in The New York Occasions, and greater than 254 million on Yahoo Information.

One problem for PR businesses throughout the pandemic was getting by way of to reporters who have been overlaying COVID-19 nearly completely. Amendola labored to develop novel approaches to allow its shoppers to elucidate why their know-how, companies or different choices have been extra related than ever amid COVID-19.

One instance: Amendola created a thought management program for the Basis for Chiropractic Progress, a nonprofit that raises consciousness about chiropractic care. Amendola developed a number of varieties of content material that included press releases, e-books, infographics and e-newsletters to inform a holistic well being and wellness story as an alternative of merely discussing chiropractic care.

Kudos to group members Jodi Amendola, Tara Stultz, Marcia Rhodes and Philip Anast.

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