Laura Jordan Bambach, Gray’s president and CCO, continues to beef up what she calls her “artistic pirate ship” with the hiring of David Wigglesworth from Droga5 London as ECD.

Since becoming a member of Gray in 2020, Jordan Bambach has labored arduous to boost the company’s profile. Her remit for Wigglesworth is “to steer groups into the artistic unknown with pleasure and a little bit of swagger” and to “make 90% of the work 10% higher and 10% of the work 100% higher.” Fairly a tall order.

Wigglesworth joined Droga5 in 2017 and has labored on some well-known campaigns together with “Nice reveals stick with you” for Amazon Prime Video and “Simply because” for Weight loss plan Coke. He has beforehand labored at Fallon, St. Luke’s, and Sony Music.

Wigglesworth stated, “After assembly Javier (Campopiano, worldwide CCO), Laura and the remainder of the gang at Gray, it was immediately obvious that pushing in direction of groundbreaking artistic was the objective. With this on the coronary heart, I can’t wait to get began working with purchasers and the groups to domesticate an atmosphere the place we are able to have raucous enjoyable, trigger a little bit of artistic chaos and ultimately find yourself with the work of our careers.”

As ever, Gray (now a part of WPP’S AKQA Group) is doing its finest to not be seen as gray. There appears to have been some finances put behind this drive; the company employed round 90 new workers final 12 months, greater than a 3rd of them artistic.