Navigating change isn’t straightforward, but change stays entrance and middle for entrepreneurs in search of the most effective methods and channels to have interaction with customers. Agility has by no means been extra vital, and flexibility stays a high attribute for entrepreneurs as channels broaden and the strains between our linear and digital worlds converge.

To determine and preserve significant relationships with customers, entrepreneurs must preserve tempo with real-time modifications in conduct, attitudes and media engagement. In response to Jamie Moldafsky, Nielsen’s chief advertising and marketing and communications officer, sturdy and correct information should be entrepreneurs’ north star for understanding and interesting customers—and for measuring the ROI of that engagement.

With the complexities of ongoing disruption and media fragmentation, Moldafsky says a number of issues stay fixed: the necessity to know customers and shoppers, what they need from you and how one can most successfully and effectively interact them.

In live performance with the launch of Nielsen’s 2022 Annual Advertising Report, we spoke to Moldafsky concerning the significance of name, the intersection of name and acquisition, the significance of understanding full shopper journeys and the worth of scalable information methods.

For added insights, obtain Nielsen’s 2022 Annual Advertising Report.