For the primary time in Adweek’s Company of the Yr program, Adweek is releasing the shortlist of companies thought of for every of its Company of the Yr classes. Adweek has expanded the classes this 12 months, including Midsize U.S., Small U.S. and Multicultural to the prevailing program of U.S., International, Worldwide and Breakthrough.
Adweek’s International Company of the Yr class appears to be like at networks of companies which have presences throughout most, if not all, of the world. For this class, Adweek judges worth contributions from company networks throughout many markets and continents.
How we obtained right here
Adweek invited any company to enter (with out an entry payment) by offering details about its previous 12 months and greatest work. A crew of Adweek editors and reporters combed by the entries and created shortlists primarily based on which companies had the best potential to face out within the closing spherical.
Within the closing spherical, companies submitted a extra complete questionnaire that supplied info on shopper wins, income progress, work, DEI, sustainability, expertise retention and extra.
A jury of Adweek editors and reporters deliberated over shortlisted companies till they had been prepared for a vote to select a winner within the class.
On Dec. 12, Adweek will reveal the winners of every class. Beneath, in alphabetical order, are the shortlisted companies eligible to win International Company of the Yr.
FCB
Three issues we preferred:
- FCB delivered robust progress with a number of new world AOR relationships.
- FCB/SIX is FCB’s artistic efficiency providing, which it continued to increase globally. FCB additionally added Kinnect within the Indian market to spice up its digital chops.
- FCB Group India’s work to encourage extra girls to run for workplace.
Leo Burnett
Three issues we preferred:
- The company received work with massive world manufacturers in quite a lot of markets, together with profitable Jim Beam as world AOR.
- One Membership and 4A’s named Leo Burnett Community of the Yr in 2022.
- Leo Burnett’s work for Samsung, which ranked amongst Adweek’s high 30 adverts of the 12 months.
Ogilvy
Three issues we preferred:
- Ogilvy is the lead artistic associate for Coca-Cola after WPP received the holding firm overview.
- The company elevated Devika Bulchandani to world CEO and continued its funding in artistic management throughout the corporate.
- Ogilvy’s work for Dove exhibiting how social media could be a poisonous affect on younger girls.
TBWAWorldwide
Three issues we preferred:
- TBWA retained its high 15 shoppers globally, and grew relationships with greater than 50% of them.
- The company acquired Dotdotdash to spice up its expertise design and immersive expertise capabilities.
- TBWA’s work for Gatorade, which Adweek ranked as the highest advert of 2022.
VaynerMedia
Three issues we preferred:
- The company grew 21%, with expanded world scopes with Pepsi, P&G and Diageo.
- In three years, greater than 400 residents have completed the company’s residency program, with 56% of that group figuring out as individuals of colour.
- VaynerMedia’s work for Pepsi that revives Footloose with a brand new twang.
Wieden+Kennedy
Three issues we preferred:
- The company expanded world scopes for 3 shoppers: AB-InBev, Ford and McDonald’s.
- The emergence of its social-first artistic studio Bodega, which is scaling globally. In Portland, it’s a $10 million unit throughout the enterprise.
- Wieden+Kennedy’s grownup comfortable meals for McDonald’s.
Wunderman Thompson
Three issues we preferred:
- The company received an array of various assignments, together with artistic AOR, CRM, strategic associate, UX and extra with shoppers throughout the globe.
- The company appointed Dr. Josh Loebner as its world head of inclusive design. He’ll assist shoppers make merchandise, companies, communications and options which can be accessible to all shoppers.
- Wunderman Thompson’s pirate broadcast for DirecTV Go.
