Adweek Outlook 2023

By News Author

Adweek Outlook 2023

News Author

Because the business kicks off 2023 underneath a cloud of financial uncertainty, nobody is affected extra instantly than entrepreneurs, who not solely are tasked with deciding what and the place to spend underneath decreased budgets—dedication that may affect the remainder of the promoting ecosystem—however should additionally decide methods to finest information their manufacturers to develop their respective companies.

To listen to instantly from these advertising and marketing leaders and find out how, the place and why they are going to be making technique selections within the new yr, Adweek assembled a cross-section of CMOs—from large and small firms, upstarts and legacy organizations and a mixture of B2B and B2C—for a spirited roundtable to share their insights about all the things from tackling productiveness amid financial uncertainty to collaborating with C-suite friends to their largest challenges and alternatives in 2023.

Becoming a member of the wide-ranging dialog have been CMOs Orlando Baeza (Flock Freight), Soyoung Kang (eos Merchandise), Denise Karkos (SiriusXM), Karin Timpone (Main League Baseball), Dara Treseder (Autodesk) and Tiffany Xingyu Wang (OpenWeb). They talked about using the abilities they honed in the course of the pandemic as they navigate the yr’s financial headwinds—and why even now, it’s important to take dangers—and the significance of constructing belief amongst each customers and the C-suite.

Learn the edited highlights from their roundtable dialogue with Adweek, which was moderated by Jenny Rooney, chief expertise officer, and Jason Lynch, senior managing editor, TV and options.