Occasion advertising and marketing is even simpler once you benefit from e-mail automation, which lets you schedule a sequence of emails upfront and frees your time to deal with different advertising and marketing efforts. Make your subsequent occasion a hit by automating the next seven emails designed to spice up attendance and drive ticket gross sales.

1. Occasion invites

Start your e-mail sequence with an invite to your occasion. Your invitation emails ought to create pleasure. Ask your self:

• How is your occasion related to your viewers?
• Why ought to they attend? What advantages will they get, and what expertise can they count on?
• The place can they study extra?
• How can they register?

Widespread sense says your occasion invites (and all of your occasion emails) should embody the identify, date, time and site in addition to your occasion emblem. However go the additional mile by telling your viewers what’s in it for them.

2. Early hen reductions and incentives

What are you able to provide to individuals who register early? A reduction or freebie generally is a highly effective incentive that additionally helps you identify what number of attendees it’s worthwhile to plan for. Concepts embody:

• A reduction on occasion tickets bought earlier than a deadline
• A sequence of tiered reductions main as much as the occasion
• A freebie in the event that they join by a sure date, reminiscent of a T-shirt
• VIP seating or lodging
• First dibs on the official occasion lodge
• Most well-liked parking or a free parking go
• Backstage passes
• Foods and drinks vouchers

Unsure which supply will inspire your viewers? Think about A/B cut up testing towards small segments of your checklist to see which will get the best response. Then, ship that supply to your bigger checklist.

3. Referral requests

Occasions are extra enjoyable with buddies, so embody referral requests as a part of your e-mail sequence. You may ship emails that:

• Ask registered attendees to ask buddies, and provide an incentive for each buddy who registers
• Provide particular incentives to teams of three or extra to encourage a number of ticket gross sales
• Promote an in-event contest, reminiscent of greatest group T-shirt or costume
• Provide lodge room reductions for multi-room bookings
• Provide free or low cost parking for vehicles with three or extra folks
• Give attendees a social hyperlink to simply share and invite their buddies
• Encourage attendees to ahead your e-mail invite to their contacts

Remind your viewers how a lot they’ll get pleasure from your occasion if they convey buddies alongside, and you may simply double or triple your ticket gross sales.

4. Group gross sales emails

Use e-mail to advertise group gross sales and earn an enormous spike in ticket gross sales. Concepts embody emails that:

• Ask your viewers to share your occasion with their teams, reminiscent of nonprofits, church teams, golf equipment, sports activities groups, faculties, Fb teams, neighborhood organizations and some other group they’re a part of
• Provide group reductions and incentives reminiscent of reserved seating so teams can sit collectively
• Provide particular incentives for nonprofit teams, reminiscent of a portion of ticket gross sales donated to a given trigger
• Promote a charity that teams can be all in favour of supporting: They get to contribute and have a good time doing it

Think about which forms of teams are prone to be all in favour of your occasion. Then, assist them see why attending your occasion is a good suggestion for his or her group.

5. Occasion newsletters and bulletins

Ship common e-mail updates to maintain your viewers and excited. Concepts embody:

• Leisure bulletins: Inform your viewers who can be performing as you ink contracts
• Meals and vendor bulletins: What treats can they get pleasure from at your occasion? Which distributors provide on-site buying?
• Out there experiences: Will your occasion have video games, contests, obstacles and different experiences attendees can take part in?
• Useful suggestions: How can they get in early? The place ought to they park? What are one of the best instructions? The place are one of the best seats?
• Occasion schedule: Make it simple for attendees to print a schedule to maintain of their pockets

Use e-mail newsletters and bulletins to repeatedly create buzz round your occasion and enhance registrations because the date attracts close to.

6. Social shares

Use e-mail to ask your viewers to share your occasions on Fb, Twitter, Instagram and different social accounts. A easy request can work, however you may get higher outcomes if:

• You connect your e-mail to a contest; for instance, promote a photograph contest previous to the occasion and let others choose the winners on social media
• You provide a particular incentive for sharing your occasion, particularly if these shares result in ticket gross sales
• Your occasion helps a trigger, remind your viewers about your occasion’s affect and counsel social sharing as a easy approach they may also help

Don’t underestimate the facility of social media for occasion promotion or the power of e-mail to drive social shares.

7. Product gross sales

Providing cool swag at your occasion? Let your attendees get it early with emails that promote product gross sales. Concepts embody:

• T-shirts, hats and different attire
• Wristbands or occasion bracelets
• Sun shades
• Drinkware reminiscent of tumblers, water bottles and low mugs
• Flying discs
• Umbrellas
• Tote baggage

Even higher, create an official occasion swag bag full of the requirements attendees must “survive” your occasion. Promote it as an add-on to ticket gross sales or provide it as an early registration incentive.

Get even higher outcomes with superior occasion e-mail automation

These seven forms of occasion emails are an awesome begin for occasion promotion, however you’ll be able to take your advertising and marketing a step additional with superior automation. For instance, you’ll be able to:

• Routinely section registrants into new lists and automate emails that target referrals and product gross sales
• Routinely section your viewers by demographics and promote distinctive promoting factors by section; for instance, you’ll be able to promote the charitable trigger your occasion helps or the leisure worth of your occasion
• Routinely section VIP ticket holders from customary registrants and automate totally different emails in keeping with the experiences they’ll have — and promote distinctive upsells related to every viewers

Bear in mind, the extra your emails converse to your viewers, the extra probably they’re to reply, share and register. Superior automation can maximize ticket gross sales in your occasion.

Increase your e-mail advertising and marketing with social automation

E-mail isn’t the one occasion advertising and marketing platform you’ll be able to automate. Increase your e-mail promotions with social posts scheduled to coincide together with your emails. Doing so affords a number of advantages, together with:

• Multi-channel advertising and marketing and repetition that influences registrations
• Social proof when your viewers likes and shares your occasion
• “Set it and neglect it” simplicity once you schedule your posts forward of time
• The power to focus your efforts on new occasion advertising and marketing alternatives because it attracts close to

E-mail and social automation are highly effective advertising and marketing instruments which might be confirmed to extend occasion attendance and increase ticket gross sales. Leverage the facility of automation to make your subsequent occasion a roaring success.

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