Paris-based Criteo should be the primary advert tech agency to splash out the {dollars} on a Tremendous Bowl advert. The corporate, which describes itself because the “commerce media platform for the open web,” is operating a energetic, if considerably mystifying, spot in New York, San Francisco and Chicago.

Criteo says it’s attempting to spark a debate amongst companies in addition to customers concerning the aforementioned open web – so-called web neutrality. Not fully certain what a closed web is nevertheless it appears to be one thing to do with depraved ISPs exploiting their knowledge to use you (and, presumably, make Criteo’s enterprise extra troublesome.)

MAA inventive scale: someplace between 4 and seven.