UK adland’s greatest heavyweight bout of the 12 months is underway: adam&eveDDB and VCCP for the not too long ago merged Virgin Media O2 enterprise, the primary challenger to BT within the broadband providers stakes.

Adam&eveDDB handles Virgin, VCCP 02. Director of name and advertising and marketing Simon Groves has the unenviable activity of uniting the 2 manufacturers in a single company. Up till now they’ve been saved separate however with sizeable budgets for each it was inevitable that there could be, ultimately, a shoot-out. The pitch, to this point, has reportedly been “gruelling.”

Each are prime 4 businesses by billings (A&E is at present the most important) with, presumably, eager supporters on both aspect of the Virgin Media 02 equation. A&E has produced numerous large productions for Virgin, at present majoring on broadband velocity. VCCP not too long ago unleashed a winsome household of robots (beneath.)