ActiveCampaign expands footprint in Germany with strategic partnership with Deutsche Publish and Automation Folks

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Companies of all sizes can now use print mailing automation to increase their gross sales and loyalty instruments 

ActiveCampaign, the chief in advertising and marketing automation, e mail advertising and marketing and CRM, is enabling rising companies to ship letters and postcards mechanically and in a extremely personalized method by its new integration with Deutsche Publish. This absolutely automated course of saves prospects hours of admin work and permits them to increase their advertising and marketing combine to incorporate the print channel, and due to this fact, obtain increased conversion charges. This integration was made attainable by Automation Folks, an official ActiveCampaign accomplice in Germany that helps companies in EMEA ship and automate highly effective and focused emails to create higher buyer experiences. 

Automation Folks developed particular campaigns which can be notably related for entrepreneurs who wish to use print mailing automation, whereas additionally making certain their emails and SMS campaigns align with print supplies despatched to prospects. Automation Folks units up the combination between Deutsche Publish and ActiveCampaign for each enterprise in order that it’s extremely customizable to their particular wants, in addition to trigger-based. Which means that print mail can be despatched primarily based on the particular actions prospects take, serving to companies create stronger relationships with them throughout extra channels than simply digital alone. 

The mixing additionally helps with making a enterprise’ advertising and marketing supplies constant irrespective of which channel they’re speaking with prospects by. Their emails can be set as much as match the print mailing automation knowledge in order that the shopper expertise is seamless.  

Specialists Remark on the Energy of ActiveCampaign’s Deutsche Publish Integration 

“Our integration with Deutsche Publish will give so many companies entry to data-driven print mailings in an automatic workflow to save lots of them time and enhance experiences for all present prospects,” stated Tony Palmer, Company and Channel Director at ActiveCampaign. “We see the worth automation provides our prospects each single day and are excited to work with extra companies internationally, to assist them develop.” 

“We created this direct integration between Deutsche Publish and ActiveCampaign as a result of we noticed the facility behind print mailing automation and what it will probably do for rising companies,” stated Robin Larsen, CEO at Automation Folks. “What excites us most is that the setup is as customized as the info behind every enterprise we work with. Companies can select between completely different campaigns and advertising and marketing companies primarily based on their particular person wants. We’re implementing the right mixture of automation and human involvement.” 

“By integration into ActiveCampaign, we will additional improve the supply of print mailings in advertising and marketing automation techniques,” says Lars Schlimbach, Associate-Administration & – Growth Dialogmarketing at Deutsche Publish. “On this method, the advertisers can’t solely seamlessly combine their print mailing campaigns into the digital gross sales strategy. They will additionally mechanically regulate them to the person wants of their prospects – and thus merely improve the impact and effectivity of the campaigns.” 


About ActiveCampaign  

ActiveCampaign is the chief in advertising and marketing automation, e mail advertising and marketing and CRM for companies of all sizes. Its highly effective automation platform helps over 185,000 companies in 170 nations develop by scaling and personalizing their buyer experiences. ActiveCampaign accelerates enterprise development by offering entry to 900+ pre-built automations that mix transactional e mail and e mail advertising and marketing, advertising and marketing automation, ecommerce advertising and marketing, and CRM to allow 1:1 experiences that join throughout all channels and thru the whole buyer lifecycle. Over 70% of ActiveCampaign’s prospects use its 900+ integrations, together with Microsoft, Shopify, Sq., Fb and Salesforce. ActiveCampaign is considered one of solely 17 merchandise with over 10,000 constructive buyer critiques on, scoring increased in buyer satisfaction than another resolution in Advertising Automation, CRM and E-Commerce  Personalization and is the Prime Rated E-mail Advertising Software program on TrustRadius. Begin a free trial at 

About Automation Folks 

Automation Folks was established in 2017 with a mission to simplify advanced enterprise options for its prospects. We specialise in e mail advertising and marketing, automation processes, and CRM, enabling our shoppers to streamline their operations and obtain their enterprise objectives with ease. 

Automation Folks has been an ActiveCampaign reseller since 2019 and have become an official accomplice of Deutsche Publish originally of 2023. 

About Deutsche Publish 

Deutsche Publish is the biggest postal service supplier in Europe and the market chief within the German mail market. The Mail Communication, Dialog Advertising and Press Companies product segments are basically bundled underneath this enterprise space. Deutsche Publish’s product and service portfolio consists of the processing and supply of bodily paperwork in addition to a broad digital portfolio in its product segments