The planet’s largest brewer, which claims to make one out of each 4 beers bought across the globe, was named Artistic Marketer of the Yr at Cannes, prime advertiser by advertising intelligence agency WARC and simplest marketer by nonprofit Effie Worldwide.

“Our inventive advertising capabilities proceed to be acknowledged,” Michel Doukeris, AB InBev’s chief govt officer, advised analysts throughout an earnings name in October. “This mixture of best-in-class creativity, brand-building capabilities and efficient advertising are driving sturdy shopper connections with our manufacturers and enabling our accelerated prime line progress.”