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It’s a fantastic January!

By which I imply GDPR fantastic.

On Monday, France’s Fee nationale de l’informatique et des libertés (CNIL) levied a 57 million euro fantastic on Google for failing to adjust to GDPR. Allison Schiff wrote an intensive report on the scenario, however there’s far more to be stated – and far more was stated this week on “The Massive Story.”

CNIL’s fantastic on Google is the largest but underneath GDPR – and whereas 57 million euros is an quantity Google routinely dumps into its tiny change purse, it’s important by enforcement requirements. This isn’t a pay-it-and-forget-about-it fantastic.

CNIL justified the quantity by indicating that Google’s violations for failing to offer customers with clear and unambiguous consent had been ongoing. So the enforcement physique will definitely anticipate corrective measures from the tech large.

However this fantastic opens up an enormous can of worms for your entire promoting neighborhood. As an illustration, if Google didn’t receive satisfactory consent to port information throughout its personal companies, what does this suggest about the way forward for consent portability? Does this throw a monkey wrench into the IAB Tech Lab’s consent framework?

And what about Fb porting information between WhatsApp and Instagram?

In the meantime, again in america, the streaming wars proceed, with some early casualties. Netflix isn’t anxious about all of the competitors – or a minimum of, it claims to not be. Possibly that’s as a result of, as Disney realized, streaming is dear. The Mouse Home misplaced about half a billion {dollars} on content material prices related to Hulu, and one other half a billion supporting its BAMTech funding. In the meantime, Walmart is reportedly dumping its streaming ambitions.

The AdExchanger crew takes a take a look at the fee and advantages of standing up a streaming video platform – and what position promoting might need to play – on “The Massive Story.”