With high-profile connections and wins throughout well-known manufacturers, it’s been an excellent yr for 160Over90, a midsize company wholly owned by Endeavor. That’s true for each their enterprise and their purchasers.
160/90’s shopper retention additionally has been glorious, with 24 of its purchasers with the company for seven or extra years, together with Coca-Cola, DICK’S Sporting Items, Marriott and Visa. The company continues to work with many high-profile manufacturers, together with T-Cellular, Hollister, Reebok and Allstate. They launched Klarna’s first Tremendous Bowl advert.
This help extends to workers, too. 160/90 consists of an worker group known as “We the Change,” which promotes inclusivity, anti-racism and social justice, in addition to different social and curiosity useful resource teams. Workers can flex their inventive muscle mass at “The Large Pitch,” during which they current content material concepts to William Morris Endeavor (WME) brokers.
160/90 centered on innovation in 2020, utilizing three packages particularly: Model Well being Research, Influencer as Programmatic Promoting and Creator Advertising and marketing. Model Well being Research examines content material creators for consciousness, notion and buy intent, discovering the “why” behind the “how” of buy selections. With Influencer as Programmatic Promoting, the company can drive mid/lower-funnel exercise by means of exercise matching. Creator Advertising and marketing, an agency-wide initiative, reexamined the connection of the company to influencers and creators to make year-long creator partnerships for longer-term success.
160/90’s give attention to folks — whether or not that be workers, content material creators or celebrities — places them within the prime ranks of midsize companies.